News

  • TV

Star light, star bright

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Last season, the networks turned to established TV stars such as Michael J. Fox and Bill Cosby to cut through the clutter of 40 new shows. Despite mixed results, including the failure of Ted Danson's…

Marketplace

  • TV

Wacky tie-ins are the rage

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Ever since the advent of cross-promotional partnerships in 1989, networks have tried to outdo each other in their bids for viewer attention. Whether they are promoting an individual show, an entire…

  • Film

Gidley joins 'Mafia'

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Film and TV thesp Pamela Gidley is making deals on both sides of the camera. Though she primarily has played dramatic roles throughout her career, Gidley has signed up for a major comedic turn with…

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