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Cable’s cashing in

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With about 60% of business completed in the cable upfront ad market, cable is on track to reach the $2.8 billion total sales figure that its honchos optimistically predicted prior to the market.

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Walter inks novel deal

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The man who's generally described as "the uncredited writer of the first draft of 'American Graffiti' " has just inked a deal with St. Martin's Press, for a novel due out in spring 1999.

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