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Embrace ‘Net or die

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Hollywood is beginning to embrace the Internet and emerging high-speed broadband services as the means of distributing its content in the 21st century. But studio execs are still unsure how to use it.

  • Biz

Exec Shuffle

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Pat Pattison has been tapped VP of licensing and promotion at entertainment gift manufacturer Applause. Pattison will help translate film, TV and music projects into Applause retail gift lines. He…

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