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‘Blair’ niche project

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Underscoring "The Blair Witch Project's" evolution from indie oddity to full-blown media phenomenon, Artisan has established a comprehensive licensing campaign that rivals the ones studios mount for…

  • Film

‘Phantom’ phenom

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While "Runaway Bride," "Inspector Gadget" and "The General's Daughter" made good overseas debuts in a solid frame at the box office, George Lucas' "Star Wars: Episode 1 -- The Phantom Menace" became…

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