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Licensing impact players

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Stephen Berman, Jay Forman and Jennifer RichmondCompany: Jakks PacificTitles: Berman is president and COO of Jakks Pacific; Forman is CEO of Play Along Toys, now a division of Jakks; Richmond is…

Marketplace

‘Desperate’ measure

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After nearly two seasons on "Desperate Housewives," scribe Chris Black is hopping to 20th Century Fox Television. Studio has inked Black to a two-year, seven-figure overall deal covering both series…

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Positive shelf image

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It's still a lucrative field, but entertainment licensing requires more work and careful strategizing than ever, as the forces of scarce shelf space at retail and consumers who increasingly want…

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