Box Office

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Prelude to a hiss: Buzz kills

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Sometimes buzz bites back. New Line learned over the weekend that reining in expectations on a film is no easy task, especially in the unwieldy world of the Web. The studio's "Snakes on a Plane"…

Marketplace

  • Film

A slithery slope

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In the end, the snakes hardly sizzled. After months of buzz on the Internet and in the media, along with weeks of speculation over how that buzz would translate into B.O., "Snakes on a Plane" opened…

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