Microsoft has scored a touchdown. The company announced a deal with the NFL, worth around $400 million over the next five years, to develop technology that will make watching football more interactive…
Variety will fete Katie Bayne, prexy of North America Brands for Coca-Cola North America Group, with the Entertainment Branding Impact Award at its advertising summit on June 6 at the Hollywood…
With a show based on its popular videogame franchise “Halo” in the works from Steven Spielberg, Nancy Tellem is starting to put her first slate of shows together that she wants to launch on Microsoft'…
DKC is ramping up its West Coast presence, tapping senior v.p. Jenn DeMartino to lead the PR agency's Los Angeles office, and added Noah Gold and Marina Beck to the team. "Following our third consecut…
Microsoft has taken the wraps off of its new toy, the Xbox One.
In order for the Xbox to be the main entertainment hub in the living room, Microsoft needs to do one thing: get rid of the cable box. SEE ALSO: Microsoft Unveils new Xbox One console The company made…
After pulling the plug on “Star Wars: The Clone Wars,” Disney has greenlit the animated series “Star Wars Rebels” to air on its kids cabler Disney XD in fall 2014. Series has already begun production…
Even before "Man of Steel" helps set up a "Justice League" movie at Warner Bros., the studio's consumer products division is already getting consumers — especially kids and families — used to seeing t…
When it comes to promotional partnerships, "Star Trek" isn't known for going where no brand has ever gone before. In the films, Captain Kirk and his crew are never seen behind the wheel of a fancy new…
CoverGirl is stepping up to give Katniss Everdeeen her latest makeover. The cosmetics giant has brokered its first major movie sponsorship with Lionsgate to tie-in with "The Hunger Games: Catching Fir…
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