Wayne Friedman

Brand management

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In recent weeks, the Walt Disney Co. has been ramping up the marketing around Disneyland's 50th anniversary in an attempt to rally attendance and income at its theme parks to pre-Sept. 11 levels.

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Marketplace

Data

Domestic Film DAILY

PROVIDED BY: Box Office

  1. 1

    Dawn of The Planet of The Apes

    Daily Gross:$5.1M

    Cume to07.22.14: $148.5M

    Dawn of The Planet of The Apes

    1
    Daily:$5.1M Cumulative:$148.5M Fox 20.68%
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    The Purge: Anarchy

    Daily Gross:$3.6M

    Cume to07.22.14: $36.7M

    The Purge: Anarchy

    2
    Daily:$3.6M Cumulative:$36.7M Universal Pictures 7.18%
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    Planes: Fire and Rescue

    Daily Gross:$2.3M

    Cume to07.22.14: $21.7M

    Planes: Fire and Rescue

    3
    Daily:$2.3M Cumulative:$21.7M Disney 25.48%

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