Wayne Friedman

Brand management

By

In recent weeks, the Walt Disney Co. has been ramping up the marketing around Disneyland's 50th anniversary in an attempt to rally attendance and income at its theme parks to pre-Sept. 11 levels.

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Marketplace

Data

Domestic Film DAILY

PROVIDED BY: Box Office

  1. 1

    Lucy

    Daily Gross:$3.7M

    Cume to07.30.14: $58.1M

    Lucy

    1
    Daily:$3.7M Cumulative:$58.1M Universal Pictures -31.20%
  2. 2

    Hercules

    Daily Gross:$2.6M

    Cume to07.30.14: $39.5M

    Hercules

    2
    Daily:$2.6M Cumulative:$39.5M Paramount Pictures -30.84%
  3. 3

    Dawn of The Planet of The Apes

    Daily Gross:$1.8M

    Cume to07.30.14: $179.0M

    Dawn of The Planet of The Apes

    3
    Daily:$1.8M Cumulative:$179.0M Fox -26.35%

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