Studio marketing execs will be running a homevid gauntlet in the coming months. A record-breaking theatrical summer box office means bigger expectations for home entertainment sales -- all in the…
Television's advertising upfront is neither down nor out. Many analysts are predicting this year's upfront market will indeed be up -- from 2% to 5%, to as much as $9.5 billion. One new wrinkle…
In recent weeks, the Walt Disney Co. has been ramping up the marketing around Disneyland's 50th anniversary in an attempt to rally attendance and income at its theme parks to pre-Sept. 11 levels.