TV stations have tons of cash on hands these days -- but they aren't all that committed to spending it yet.
Despite its soaring cool factor, it is rare that social network marketing can, by itself, make a movie a big hit -- or cause it big damage. But no film marketer dare go without it.
International TV advertising revenues will continue to see a recovery this year, according to industry experts, following the trend set in the U.S.
Film studios don't see a great need for media czars who oversee their overall media buying and messaging strategy.
This season's upfront advertising marketplace will go back to the days when things were buoyant.
Broadcast ratings continue to decline and cable program viewing continues to rise, but don't look for massive advertising revenue shifts during TV's upfront advertising-selling period.
Called the holy grail by some TV advertising executives, the age of so-called addressable TV marketing -- which would allow dog food ads to be sent only to dog owners -- has arrived.
Both are VP of worldwide product development and production.
Studio marketing execs will be running a homevid gauntlet in the coming months. A record-breaking theatrical summer box office means bigger expectations for home entertainment sales -- all in the…
Television's advertising upfront is neither down nor out. Many analysts are predicting this year's upfront market will indeed be up -- from 2% to 5%, to as much as $9.5 billion. One new wrinkle…
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