Some viewers watch in real time, taking in the commercials
In August, news network New Delhi Television (NDTV) took the somewhat unprecedented legal action of suing Television Audience Measurement Media Research India -- a joint venture of the Nielsen Co…
Just about a year ago, Nickelodeon told the TV world the bottom had mysteriously dropped out of its ratings in September with a massive double-digit sinking of viewership.
Aggressive online ads more likely to engage auds
Unable to find many firstrun syndication shows on your favorite digital video platform like Hulu? Stop looking. They are not available.
Growth through global expansion a seductive bet
TV's annual upfront advertising market, which is already poised to grab hefty increases for broadcasters and cable networks, may have a bigger wild card thrown into the mix: more NFL advertising…
As the TV biz enters the feeding frenzy of the upfront advertising market, questions are swirling about prices, targeted messages and even the definition and parameters of TV advertising.
In an era in which marketing is driving key decisions in moviemaking, the push by Fox, Sony, Universal and Warner Bros. to shorten the theatrical window and deliver movies directly to consumers' TV…
Think that TV rating systems are a mess in U.S. -- what with timeshifted viewership on TVs and online viewing not always monetized for TV program owners? There are bigger problems worldwide.