No bypass in heartland: Syndie audiences watch more ads
Some viewers watch in real time, taking in the commercials
Wayne Friedman
New Delhi lawsuit challenges ratings data
In August, news network New Delhi Television (NDTV) took the somewhat unprecedented legal action of suing Television Audience Measurement Media Research India -- a joint venture of the Nielsen Co…
Nick sets course for future after rough patch
Just about a year ago, Nickelodeon told the TV world the bottom had mysteriously dropped out of its ratings in September with a massive double-digit sinking of viewership.
From clutter to clicks
Aggressive online ads more likely to engage auds
Distribs, stations guard firstrun syndie shows from web
Unable to find many firstrun syndication shows on your favorite digital video platform like Hulu? Stop looking. They are not available.
Congloms chase big footprint
Growth through global expansion a seductive bet
Market forces stir upfront ads
As the TV biz enters the feeding frenzy of the upfront advertising market, questions are swirling about prices, targeted messages and even the definition and parameters of TV advertising.
NFL ad coin may seek new homes
TV's annual upfront advertising market, which is already poised to grab hefty increases for broadcasters and cable networks, may have a bigger wild card thrown into the mix: more NFL advertising…
Selling VOD windows
In an era in which marketing is driving key decisions in moviemaking, the push by Fox, Sony, Universal and Warner Bros. to shorten the theatrical window and deliver movies directly to consumers' TV…
TV ratings accuracy a worldwide challenge
Think that TV rating systems are a mess in U.S. -- what with timeshifted viewership on TVs and online viewing not always monetized for TV program owners? There are bigger problems worldwide.
VScore
Domestic Film DAILY
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1
Star Trek Into Darkness
Star Trek Into Darkness
1Daily: $8.0M Cumulative: $98.4M Paramount Pictures 1st in th week -
2
Star Trek Into Darkness
Star Trek Into Darkness
2Daily: $6.8M Cumulative: $98.4M Paramount Pictures 2nd in th week -
3
Iron Man 3
Iron Man 3
3Daily: $3.2M Cumulative: $343.6M Disney 3rd in th week
Data provided by:
