Last year was the worst ever for Britain's TV industry. This year, ad agency Zenith Media forecasts a negligible 2.3% improvement in ad rev and only 3.5% for next year.
The U.K. is not as acquisition-reliant as other Euro territories. But when the right show comes along, broadcasters will pay top dollar, says the BBC's head buyer, Sophie Turner-Laing.
Mip TV 2002 Special
It might be an exaggeration to claim the well of inspiration has run dry in the U.K. TV industry, but the last year hasn't produced any standout new entertainment shows such as "Who Wants to Be a…
Producing Company: Harvest Films Distributors: Link Entertainment, Egmont Imagination Creatives: John Webster, Anna Farthing (writers); Barry Purves (director); Christopher Moll (producer)…