Susan Young

'Loser' a marketing winner

By

The Biggest Loser" draws viewers in with the promise of seeing the contestants dropping weight, but the reality show's business plan is all about getting fatter. Right from the beginning four years…

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Data

Domestic Film WEEKEND OF

PROVIDED BY: Box Office

  1. 1

    Guardians of the Galaxy

    Weekend Gross:$17.6M

    Guardians of the Galaxy

    1
    Weekend:$17.6M Disney
  2. 2

    Teenage Mutant Ninja Turtles

    Weekend Gross:$16.8M

    Teenage Mutant Ninja Turtles

    2
    Weekend:$16.8M Paramount Pictures
  3. 3

    If I Stay

    Weekend Gross:$16.4M

    If I Stay

    3
    Weekend:$16.4M Warner Brothers / New Line

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Marketplace