Susan Young

'Loser' a marketing winner

By

The Biggest Loser" draws viewers in with the promise of seeing the contestants dropping weight, but the reality show's business plan is all about getting fatter. Right from the beginning four years…

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Marketplace

Data

Domestic Film DAILY

PROVIDED BY: Box Office

  1. 1

    Lucy

    Daily Gross:$11.8M

    Cume to07.27.14: $43.9M

    Lucy

    1
    Daily:$11.8M Cumulative:$43.9M Universal Pictures -21.55%
  2. 2

    Hercules

    Daily Gross:$8.5M

    Cume to07.27.14: $29.8M

    Hercules

    2
    Daily:$8.5M Cumulative:$29.8M Paramount Pictures -16.73%
  3. 3

    Dawn of The Planet of The Apes

    Daily Gross:$5.3M

    Cume to07.27.14: $172.5M

    Dawn of The Planet of The Apes

    3
    Daily:$5.3M Cumulative:$172.5M Fox -20.58%

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