Susan Young

'Loser' a marketing winner

By

The Biggest Loser" draws viewers in with the promise of seeing the contestants dropping weight, but the reality show's business plan is all about getting fatter. Right from the beginning four years…

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Marketplace

VScore

Domestic Film DAILY

PROVIDED BY: Box Office

  1. 1

    Captain America: The Winter Soldier

    Daily Gross:$4.3M

    Cume to04.17.14: $174.9M

    Captain America: The Winter Soldier

    1
    Daily:$4.3M Cumulative:$174.9M Disney 22.52%
  2. 2

    Rio 2

    Daily Gross:$3.6M

    Cume to04.17.14: $52.9M

    Rio 2

    2
    Daily:$3.6M Cumulative:$52.9M Fox 17.90%
  3. 3

    Heaven is for Real

    Daily Gross:$3.3M

    Cume to04.17.14: $7.0M

    Heaven is for Real

    3
    Daily:$3.3M Cumulative:$7.0M Sony / TriStar -10.21%

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