An annual study by the Roper Organization reaffirms that network TV is still viewers' primary choice for news and entertainment and that viewers prefer to make their own decisions -- as opposed to…
As an advertising executive, Charlotte Beers admitted that she had "little in common" with the panels of TV, movie and music executives at yesterday's Variety/Wertheim Schroder Entertainment Business…
Networks and the advertising community let their positions be known in the forthcoming upfront ad market yesterday as a panel of network and advertising executives debated the merits of the current…
CBS' intensive efforts to capitalize on its ratings leadership continued yesterday as the web announced a merchandising promotion with Miller Brewing Co. , MCA Universal and the hit series "Northern…
CBS and Blockbuster Video are teaming up for a promotion that will give Blockbuster customers a free monthly 10-minute video that hypes CBS programming and current movies and music, the two companies…
The Broadcast Promotion & Marketing Executives organization this week changes its name to Promotion & Marketing Executives in the Electronic Media.
With mounting viewer protests on one side and increased CBS flexibility on the other, KIRO, the CBS affiliate in Seattle, announced it is restoring "Picket Fences" to the lineup on a week-to-week…
An adolescent's wet dream. A woman reaching orgasm by herself. What seems to be father-daughter incest is actually ... Mormon bigamy. Forget the battle over NC-17 ratings; the question now is whether…
With an eye toward increased programming for the endless channel capacity of the future, ESPN has created the American Sports Awards, to be telecast on March 4.
WABC-TV, sparked by the network's primetime win, won sign-on to sign-off in the New York market for the November sweeps in Arbitron and, with a day to go, in Nielsen.