There's good news and bad news in New York's late news war -- growing viewership for the independents, while WCBS faces serious erosion.
If you schedule it, they will come. When it comes to newsmagazines that seems to be the mantra these days. "Now With Tom Brokaw & Katie Couric," the latest entry into this crowded field, has charged…
In an increasingly crowded field, syndicators emphasized to station promotion exex at the Promax convention Monday that they were looking for ways to break through the clutter.
The 37th annual Promax convention kicked off at Disney World Sunday with a speech by Disney chairman Michael Eisner about the potential -- both good and bad -- of the 500-channel environment.
Following the same pattern as the Arbitron book, WNBC's "News 4 New York" topped WABC's "Eyewitness News" for the 11 p.m. Nielsen ratings title, thanks to its strong prime time lead-ins. But, as with…
Bolstered by a strong NBC prime time sweeps and the monstrous "Cheers" finale, WNBC's "News 4 New York" dethroned WABC's "Eyewitness News" for the 11 p.m. Arbitron ratings crown.
The unique deal proposed last week by Major League Baseball, NBC and ABC could cost baseball its antitrust exemption, hurt the game's image and ultimately lower ratings and revenue even for the World…
MTV promised it's not going to become "'Nightline' with a soundtrack" but it did play its newly discovered political influence to the hilt in its upfront presentation at the New York Public Library…
Spot cable advertising jumped 26% over last year to $ 31.2 million for first quarter '93, according to a new industry analysis released Tuesday by Cable Networks Inc. CNI also projects that…
Fox Children's Network, the reigning ratings champ with kids, introduced five new programs for its fall lineup to advertisers here -- four of them with well-established name recognition among kids.