In an increasingly crowded field, syndicators emphasized to station promotion exex at the Promax convention Monday that they were looking for ways to break through the clutter.
The 37th annual Promax convention kicked off at Disney World Sunday with a speech by Disney chairman Michael Eisner about the potential -- both good and bad -- of the 500-channel environment.
Following the same pattern as the Arbitron book, WNBC's "News 4 New York" topped WABC's "Eyewitness News" for the 11 p.m. Nielsen ratings title, thanks to its strong prime time lead-ins. But, as with…
Bolstered by a strong NBC prime time sweeps and the monstrous "Cheers" finale, WNBC's "News 4 New York" dethroned WABC's "Eyewitness News" for the 11 p.m. Arbitron ratings crown.
The unique deal proposed last week by Major League Baseball, NBC and ABC could cost baseball its antitrust exemption, hurt the game's image and ultimately lower ratings and revenue even for the World…
MTV promised it's not going to become "'Nightline' with a soundtrack" but it did play its newly discovered political influence to the hilt in its upfront presentation at the New York Public Library…
Spot cable advertising jumped 26% over last year to $ 31.2 million for first quarter '93, according to a new industry analysis released Tuesday by Cable Networks Inc. CNI also projects that…
Fox Children's Network, the reigning ratings champ with kids, introduced five new programs for its fall lineup to advertisers here -- four of them with well-established name recognition among kids.
An annual study by the Roper Organization reaffirms that network TV is still viewers' primary choice for news and entertainment and that viewers prefer to make their own decisions -- as opposed to…
As an advertising executive, Charlotte Beers admitted that she had "little in common" with the panels of TV, movie and music executives at yesterday's Variety/Wertheim Schroder Entertainment Business…
Domestic Film DAILY
PROVIDED BY: Box Office
Frozen2Daily: $1.7M Cumulative: $140.5M Disney -30.18%
Out of the Furnace
Out of the Furnace3Daily: $437,117 Cumulative: $6.8M Relativity Media -25.73%