Robert Marich

Eight simple rules

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Whether you see the industry from a studio or a theatrical viewpoint -- or from somewhere in between -- it's a safe bet that your segment's fortunes are affected by factors from across the business…

Adding pic punch

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The Internet is increasingly being used to steer independent films to both their core audiences and the mass market, panelists said Saturday at AFM's seminar on exploiting ancillary markets.

Value propositions

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Looking for value for money, many foreign buyers are gravitating toward theatrical films with production costs in the mid- to low-budget range, even if those films lack impressive star power.

Viral inflection

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Marketing that uses nontraditional media such as the Internet isn't exactly new, but it's now hitting its stride. More and more Net-savvy, cash-strapped indies are seeding cyberspace with mysterious…

Preem screens

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Americans are famous for their penchant for all things bigger and better. So why is it that luxury cinemas are staples overseas but have made little headway Stateside? Only a dozen U.S. theaters…

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