Studio corporate brass have long complained about the spiraling costs of marketing films -- particularly the ever-rising fees charged by TV networks for commercial time -- and have futilely pondered…
The Web has been called a tool celebs can use to connect with their fans and build their audience.
Hollywood celebs have tweeted insensitive comments about breast feeding in public, circumcision and jokes about the Japanese earthquake disaster -- proof positive that not all of their Twitter…
2016-2017 Oscar Predictions
Is the iPad a whole new media platform or simply just another "smart" TV in the home?
Video-on-demand has for years fallen short of the industry's expectations, disappointing Hollywood and the cable biz alike. But that may be about to change.
The selection process for picking the lawyers on Variety's first-ever Hollywood Law: Up Next list took no account of the candidates' gender. When the final list emerged, virtually half of the…
It will be a year before audiences see "Men in Black 3," "The Amazing Spider-Man" and other summer tent-poles scheduled for 2012, but production dailies are already being screened at trailer shops…
The common-held belief that Europeans are more tolerant of libertine lifestyles and racy content might not hold up to scientific study, but it certainly can open doors for trailer houses.
Trailers for big, glossy tentpole movies typically deliver a booming symphonic score or operatic choral sounds to convey an epic feeling, though the downside to such larger-than-life bombast is the…
Netflix, a relative newcomer to the media club, took in $2.2 billion last year -- a puny sum compared with the $26.9 billion in revenues of media behemoth Time Warner.
In the cavalcade of big-budget TV commercials for the Super Bowl, at least 24 spots were embellished by audio supplied by production music libraries, which represents a coming of age, of sorts, for…