Robert Marich

  • Film

Tube ties up studio bucks

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Studio corporate brass have long complained about the spiraling costs of marketing films -- particularly the ever-rising fees charged by TV networks for commercial time -- and have futilely pondered…

Marketplace

  • Film

Trailer shops cue music

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Trailers for big, glossy tentpole movies typically deliver a booming symphonic score or operatic choral sounds to convey an epic feeling, though the downside to such larger-than-life bombast is the…

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