The current rage in movie trailer design is what audiences hear, not see, as Hollywood marketers create unique sounds to position their movies in the crowded summer sweepstakes.
Online teasers spark water-cooler conversations
Once-sizable video outfit Image Entertainment last week received a buyout bid of $22.6 million from RLJ Acquisition, led by Black Entertainment Television founder Robert L. Johnson.
The decline of the DVD business, which began in 2009, has split the producers of direct-to-DVD content into haves and have-nots -- and sent the major distributors to look for sweeteners for their…
Anyone who's worked in the ad business recognizes the adage, often attributed to 19th century department store pioneer John Wanamaker: "I know that half of my advertising budget is wasted, but I'm…
The national Nielsen ratings are divined from 22,000 households, a relatively small sample.
Some 3 million Cablevision subscribers missed the opening moments of the 2010 Oscarcast when WABC battled with the cable op over retrans consent.
U.S. industry lured by a booming B.O., interest in Wester product -- and cash.
Through decades of Hollywood's financial ups and downs, JP Morgan has been a steadying force, and its Entertainment Industries Group today has in place $10 billion in credit facilities.
The independent sector is at long last finding help to pay for the marketing expenses of theatrical releases.
Indie film lending cratered with the 2008 global credit freeze, but has regained balance at a downsized volume that seems sustainable and steady, say film finance executives.