Online teasers spark water-cooler conversations
The creative design demands of trailers, 100-year-old marketing tools that remain a top gun in film distributors' arsenals, experienced an upheaval a decade ago.
The current rage in movie trailer design is what audiences hear, not see, as Hollywood marketers create unique sounds to position their movies in the crowded summer sweepstakes.
Once-sizable video outfit Image Entertainment last week received a buyout bid of $22.6 million from RLJ Acquisition, led by Black Entertainment Television founder Robert L. Johnson.
The decline of the DVD business, which began in 2009, has split the producers of direct-to-DVD content into haves and have-nots -- and sent the major distributors to look for sweeteners for their…
Anyone who's worked in the ad business recognizes the adage, often attributed to 19th century department store pioneer John Wanamaker: "I know that half of my advertising budget is wasted, but I'm…
The national Nielsen ratings are divined from 22,000 households, a relatively small sample.
Some 3 million Cablevision subscribers missed the opening moments of the 2010 Oscarcast when WABC battled with the cable op over retrans consent.
U.S. industry lured by a booming B.O., interest in Wester product -- and cash.
Through decades of Hollywood's financial ups and downs, JP Morgan has been a steadying force, and its Entertainment Industries Group today has in place $10 billion in credit facilities.
The independent sector is at long last finding help to pay for the marketing expenses of theatrical releases.