The Tom Cruise-Katie Holmes divorce has provided A-list fodder for fanzines in the past two weeks, a vivid supermarket-line reminder that, even in the digital age, celeb magazines are still a force.
The current rage in movie trailer design is what audiences hear, not see, as Hollywood marketers create unique sounds to position their movies in the crowded summer sweepstakes.
The creative design demands of trailers, 100-year-old marketing tools that remain a top gun in film distributors' arsenals, experienced an upheaval a decade ago.
The decline of the DVD business, which began in 2009, has split the producers of direct-to-DVD content into haves and have-nots -- and sent the major distributors to look for sweeteners for their…
The national Nielsen ratings are divined from 22,000 households, a relatively small sample.
Anyone who's worked in the ad business recognizes the adage, often attributed to 19th century department store pioneer John Wanamaker: "I know that half of my advertising budget is wasted, but I'm…
Some 3 million Cablevision subscribers missed the opening moments of the 2010 Oscarcast when WABC battled with the cable op over retrans consent.
U.S. industry lured by a booming B.O., interest in Wester product -- and cash.
Domestic Film DAILY
PROVIDED BY: Box Office
Frozen2Daily: $1.8M Cumulative: $100.8M Disney -26.74%