Growing VOD outfits bump up price for Hollywood product
The Tom Cruise-Katie Holmes divorce has provided A-list fodder for fanzines in the past two weeks, a vivid supermarket-line reminder that, even in the digital age, celeb magazines are still a force.
The current rage in movie trailer design is what audiences hear, not see, as Hollywood marketers create unique sounds to position their movies in the crowded summer sweepstakes.
Once-sizable video outfit Image Entertainment last week received a buyout bid of $22.6 million from RLJ Acquisition, led by Black Entertainment Television founder Robert L. Johnson.
The decline of the DVD business, which began in 2009, has split the producers of direct-to-DVD content into haves and have-nots -- and sent the major distributors to look for sweeteners for their…
The national Nielsen ratings are divined from 22,000 households, a relatively small sample.
Anyone who's worked in the ad business recognizes the adage, often attributed to 19th century department store pioneer John Wanamaker: "I know that half of my advertising budget is wasted, but I'm…
Some 3 million Cablevision subscribers missed the opening moments of the 2010 Oscarcast when WABC battled with the cable op over retrans consent.