Hergott repped Kathleen Kennedy when she was named co-chair and of Lucasfilm in June and Rich Ross when was hired in October as CEO by TV production house Shine America, which is owned by News Corp.
Acquisitions maven Mayer says that Walt Disney has three criteria for major buys, which the $4.05 billion purchase of Lucasfilm in October certainly met: must have creative capabilities, assets with…
The Do It Yourself low-budget movie that makes a six-figure profit out of the box represents the new financing paradigm that has Hollywood talent buzzing.
Innovative online marketing helped fuel 'Ted'
Consumer marketing at AMC Theaters experienced a seismic shakeup in the past three years. The theater chain, the second-largest in the U.S., ramped up involvement in digital media that connects the…
Western European film buyers have been helped in recent years by a relatively strong euro currency but for this year's American Film Market, the euro softened about 10% versus the U.S dollar, which…
Independent film sellers are finding that the patchwork of overseas video-on-demand platforms represent a godsend due to competition for exclusives within territories and mushrooming aggregate sales.
It is neither the best of times nor the worst, as the climate for indie film financing steadily improves after abruptly drying up in the 2008 global financial meltdown.
Growing VOD outfits bump up price for Hollywood product
The Tom Cruise-Katie Holmes divorce has provided A-list fodder for fanzines in the past two weeks, a vivid supermarket-line reminder that, even in the digital age, celeb magazines are still a force.
The current rage in movie trailer design is what audiences hear, not see, as Hollywood marketers create unique sounds to position their movies in the crowded summer sweepstakes.