Good weather, great performances by the home team and a better-received form of storytelling made this year's Winter Olympics a ratings winner for NBC.
NBC received a big boost from ladies figure skating Tuesday, which became the highest-rated night of the Winter Olympics since the Opening Ceremony.
Series premiering in January have accounted for a handful of big hits over the past 10 years, but even the best of this year's crop is settling for merely ho-hum numbers.
An estimated two out of every three Americans have watched at least some of NBC's Winter Olympics coverage as the Salt Lake City Games head for the home stretch.
Ratings for the Winter Olympics on NBC continue to trend ahead of four years ago, but the advantages have begun to decline -- and the Peacock is trying to do something about it.
Four nights of the Olympics have compensated for one big Super Bowl night, propelling NBC ahead of Fox as the February sweep nears the halfway point.
The warring weblets can put away their slingshots: For the first time in recent memory, both UPN and the WB appear to be on the right track.
The Peacock is prospering, and it's not just because of the Olympics. When Nielsen issues primetime ratings today for the week of Feb. 4-10, NBC will finish well ahead of its rivals by all key…
Patriotism was out in full force Friday night, as NBC set Olympics ratings records with its opening-night ceremonies from Salt Lake City. Turnout then came back down to Earth a bit on Saturday, but…
NBC is picking up steam heading into tonight's start of the Winter Olympics, as its Wednesday lineup gave the net another sweeps victory.
Viewers took NBC's "Frasier" up on its proposal Tuesday night, as the vet laffer dominated its timeslot and lifted the net to victory on the night by most key demo measures.