On the network schedule puzzleboard, most drama and reality pieces can be moved around with ease, but shifting or dropping comedy slots is risky and can prove disastrous.
It was a return to form on Thursday, with NBC easily taking the night in adults 18-49 and CBS moving ahead in total viewers, according to preliminary nationals from Nielsen.
The WB, the growth story of the television season, is enjoying a great November, too, pulling close or topping some of its major network rivals in key demos at the halfway point of the sweep.
ABC finished on top in adults 18-49 for a second straight Wednesday behind another big score for "The Bachelor" (7.7/19) and a special "Primetime" edition featuring an interview with Jennifer Lopez…
NBC moved back on top in adults 18-49 on Tuesday behind the best score in weeks for "Frasier" (6.9/17) and the best in more than a year for "Dateline" (5.5/15), according to prelim nationals from…
Comedy stunting by NBC and country music on CBS have boosted the top-rated nets to some of their best numbers of the season, while the WB continued to close the gap with the Big Four. The Peacock and…
ABC inched ahead among adults 18-49 for a second straight Monday thanks to "Monday Night Football" but CBS was a strong No. 2 and the leader in adults 25-54, female demos and total viewers, according…
NBC's "Law & Order: Criminal Intent" is taking control of its Sunday hour, helping the Peacock become much more competitive on the night.
NBC moved into a tie with Fox among adults 18-49, according to preliminary nationals from Nielsen, as "Law & Order: Criminal Intent" recorded another timeslot record (5.4/12) and dominated its…
"Supersize" episodes of its top comedies boosted NBC to its largest Thursday victory of the season and have helped the Peacock net open up a comfortable lead among young adults in the November sweep.
There's a steamroller on Thursday nights crushing everything in its path. And unless some of its slot rivals offer up resistance, it will continue on its unabated track to Megahitville.