NBC, the dominant May sweeps network for nearly a decade, is picking up steam as the current book approaches the halfway point.
NBC's star-studded 75th-anni spec dominated the primetime ratings Sunday, giving the net its best May sweeps showing on the night in three years.
NBC has widened its May sweeps demo ratings lead with victories on Thursday, Friday and Saturday -- and the net was expecting a nice push Sunday from its 75th anniversary special.
For the first time in years, NBC skedmakers aren't scratching their heads in confusion over what to do about Monday nights.
Demo leader NBC wrapped the opening week of the May sweeps with a convincing victory Wednesday behind its drama lineup.
Miniseries "Living With the Dead" has pulled off another improbable ratings victory for CBS -- this time on a tough Tuesday full of sweeps specials on NBC and Fox.
Count on seeing more "ER"/"Third Watch" crossovers after this week's edition produced record-high ratings for the latter on Monday.
Step in step with each other, NBC and CBS again topped the primetime rankings last week in a frame that included the first four days of the May sweep.
CBS has shown some Sunday spunk, as Ted Danson mini "Living With the Dead" teamed with an "Everybody Loves Raymond" spec to give the net its first sweeps demo victory on the night in nearly two years.
NBC is off to a solid start with the final year of its pro basketball contract, as overnight ratings for the weekend's six NBA contests were up slightly from a year ago.
Domestic Film DAILY
PROVIDED BY: Box Office
Non-Stop1Daily:$1.7M Cumulative:$35.1M Universal Pictures -34.92%
Son of God
Son of God2Daily:$1.3M Cumulative:$30.1M Fox -29.51%
The LEGO Movie
The LEGO Movie3Daily:$974,415 Cumulative:$212.9M Warner Brothers -37.02%