From "Madagascar: Escape 2 Africa" to "Transformers 2," bigscreen releases through 2009 include a lineup of arguably dynamic properties. But from a licensing perspective, an array of market trends…
A look at the merchandising lines that will accompany some upcoming tentpole releases.
As the beleaguered newspaper biz struggles to sustain market share, some of its new, cross-platform approaches to movie-section advertising are being embraced by studios and readers alike.
Now, more than any other time, U.S.-based entertainment companies are registering their intellectual property abroad as they try to tap into emerging markets.
Two years after the corporate split-up of CBS and Viacom, long-term merchandising strategies on both sides are beginning to take shape.
Principals: Leigh Anne Brodsky, president, Nickelodeon & Viacom Consumer Products; Tanya Haider, senior VP, international, NVCP Licensees include: Fisher-Price (master toy licensee), Hasbro…
Principals: Juli Boylan, senior VP, Sony Pictures Consumer Products; Paul Gitter, senior VP, consumer products, North America, Marvel Entertainment; Simon Phillips, president, Marvel Intl. Licensees…
Principals: Anne Globe, head of worldwide marketing and consumer products, DreamWorks Animation; Kerry Phelan, worldwide head of DreamWorks Animation Consumer Products Licensees include: Activision…
Principals: Paul Gitter, senior VP, consumer products, North America, Marvel Entertainment; Simon Phillips, president, Marvel Intl.; Elie Dekel, exec VP, 20th Century Fox Licensing & Merchandising…
Born into a more ratings-rich era for comedy, in which multicamera sitcoms ruled the networks, the conventionally themed "King of Queens" stands out today amid a much leaner field of laffers, most of…