From "Madagascar: Escape 2 Africa" to "Transformers 2," bigscreen releases through 2009 include a lineup of arguably dynamic properties. But from a licensing perspective, an array of market trends…
A look at the merchandising lines that will accompany some upcoming tentpole releases.
As the beleaguered newspaper biz struggles to sustain market share, some of its new, cross-platform approaches to movie-section advertising are being embraced by studios and readers alike.
Now, more than any other time, U.S.-based entertainment companies are registering their intellectual property abroad as they try to tap into emerging markets.
Two years after the corporate split-up of CBS and Viacom, long-term merchandising strategies on both sides are beginning to take shape.
Principals: Leigh Anne Brodsky, president, Nickelodeon & Viacom Consumer Products; Tanya Haider, senior VP, international, NVCP Licensees include: Fisher-Price (master toy licensee), Hasbro…
Principals: Juli Boylan, senior VP, Sony Pictures Consumer Products; Paul Gitter, senior VP, consumer products, North America, Marvel Entertainment; Simon Phillips, president, Marvel Intl. Licensees…
Principals: Anne Globe, head of worldwide marketing and consumer products, DreamWorks Animation; Kerry Phelan, worldwide head of DreamWorks Animation Consumer Products Licensees include: Activision…
Principals: Paul Gitter, senior VP, consumer products, North America, Marvel Entertainment; Simon Phillips, president, Marvel Intl.; Elie Dekel, exec VP, 20th Century Fox Licensing & Merchandising…
Born into a more ratings-rich era for comedy, in which multicamera sitcoms ruled the networks, the conventionally themed "King of Queens" stands out today amid a much leaner field of laffers, most of…
Among the flurry of U.S. wireless service providers and entertainment companies striving to get into the mobile TV and video business, all agree that the key to sparking lukewarm consumer interest in…
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