After two years marked by a difficult advertising economy and the retreat of food advertisers, kids' TV marketers are finally optimistic about a comeback.
For syndication, these are the best of times and the worst of times: Off-net sitcoms are selling for record-setting prices, while firstrun programs struggle to find buyers.
Perhaps former Warner Bros.' syndie chief Dick Robertson said it first, but it's become a sort of mantra: "You can't underpay for failure, and you can't overpay for a hit."
If a nonfiction subject exists, chances are that GRB Entertainment has done a show about it.
Key execs at GRB Entertainment include Karen Pinto,
At GRB, Steven Montgomery is the dealmaker and the lawyer -- two areas where imagination aren't usually considered -- but Montgomery gets to be as creative in his job as the company's producers do.
GRB Entertainment got off the ground 25 years ago after Gary R. Benz and Michael Branton turned a personal tragedy into programming triumph.
When A&E asked GRB Entertainment to create a show about interventions, little did the production company know it would be creating not just a television show, but an entire social outreach program.
Domestic Film DAILY
PROVIDED BY: Box Office
Guardians of the Galaxy
Guardians of the Galaxy1Daily:$2.1M Cumulative:$255.2M Disney 26.88%
Teenage Mutant Ninja Turtles
Teenage Mutant Ninja Turtles2Daily:$1.7M Cumulative:$148.5M Paramount Pictures 28.38%
If I Stay
If I Stay3Daily:$1.5M Cumulative:$18.5M Warner Brothers / New Line 21.30%