After two years marked by a difficult advertising economy and the retreat of food advertisers, kids' TV marketers are finally optimistic about a comeback.
For syndication, these are the best of times and the worst of times: Off-net sitcoms are selling for record-setting prices, while firstrun programs struggle to find buyers.
Noteworthy projects poised for a national rollout
Perhaps former Warner Bros.' syndie chief Dick Robertson said it first, but it's become a sort of mantra: "You can't underpay for failure, and you can't overpay for a hit."
What to expect when the Oprah Winfrey Network launches Jan. 1: plenty of programming that Oprah herself would like to watch. What not to expect: too much of Oprah herself.
If a nonfiction subject exists, chances are that GRB Entertainment has done a show about it.
When A&E asked GRB Entertainment to create a show about interventions, little did the production company know it would be creating not just a television show, but an entire social outreach program.
GRB Entertainment got off the ground 25 years ago after Gary R. Benz and Michael Branton turned a personal tragedy into programming triumph.
At GRB, Steven Montgomery is the dealmaker and the lawyer -- two areas where imagination aren't usually considered -- but Montgomery gets to be as creative in his job as the company's producers do.
Key execs at GRB Entertainment include Karen Pinto,