After two years marked by a difficult advertising economy and the retreat of food advertisers, kids' TV marketers are finally optimistic about a comeback.
For syndication, these are the best of times and the worst of times: Off-net sitcoms are selling for record-setting prices, while firstrun programs struggle to find buyers.
Noteworthy projects poised for a national rollout
Perhaps former Warner Bros.' syndie chief Dick Robertson said it first, but it's become a sort of mantra: "You can't underpay for failure, and you can't overpay for a hit."
What to expect when the Oprah Winfrey Network launches Jan. 1: plenty of programming that Oprah herself would like to watch. What not to expect: too much of Oprah herself.
If a nonfiction subject exists, chances are that GRB Entertainment has done a show about it.
When A&E asked GRB Entertainment to create a show about interventions, little did the production company know it would be creating not just a television show, but an entire social outreach program.
GRB's next big show is taking the company back to its roots.
Key execs at GRB Entertainment include Karen Pinto,
At GRB, Steven Montgomery is the dealmaker and the lawyer -- two areas where imagination aren't usually considered -- but Montgomery gets to be as creative in his job as the company's producers do.