Even before "Man of Steel" helps set up a "Justice League" movie at Warner Bros., the studio's consumer products division is already getting consumers — especially kids and families — used to seeing…
When it comes to promotional partnerships, "Star Trek" isn't known for going where no brand has ever gone before. In the films, Captain Kirk and his crew are never seen behind the wheel of a fancy…
Studies have shown that owners of smart TVs generally don't use the apps that are fi lling up their screens. Samsung's revamped Smart Hub should help change that.
CoverGirl is stepping up to give Katniss Everdeeen her latest makeover. The cosmetics giant has brokered its first major movie sponsorship with Lionsgate to tie-in with "The Hunger Games: Catching…
In one of the more unusual crossovers between TV shows during May sweeps, Dr. Heinz Doofenshmirtz, the bumbling evil scientist from Disney Channels' "Phineas and Ferb," will make an appearance on the…
It's been two years since a fighting game topped the videogame sales charts, but Warner Bros. Interactive Entertainment landed a one-two punch with "Injustice: Gods Among Us" last month and a reboot…
Legendary Entertainment plans to buy its own marketing agency, announcing an agreement on Thursday to buy FIVE33, which would focus exclusively on Thomas Tull's growing slate of internally developed…
Emily Blunt is finalizing a deal to join Disney's musical “Into the Woods” that Rob Marshall will direct for the studio. Chris Pine and Jake Gyllenhaal also are in talks to join the film, which…
DreamWorks Animation is putting a twist on the free-to-play model of mobile gaming and will pay up to $1 million in cash to players of its "Turbo Racing League" app.
The power of suggestion is about to be deployed to combat film piracy. Verance Corp., a developer of anti-piracy technology, introduced Cinavia Level 3, a new piece of software on Wednesday that…
