Lionsgate's "Daybreakers" took the crown for the first time with a robust 113% increase for a total of over 1 million views in its release week.
"Alvin and the Chipmunks" scurried to No. 1 on Visible Measures' top 10 online film trailers chart, taking advantage of "Avatar's" exit the last week of 2009.
Online film trailer views for "Avatar" increased 109% for a total of 4.7 million in anticipation of James Cameron's epic 3-D sci-fi release this weekend.
"Avatar's" aggressive seeding strategy is paying dividends in the race for the top spot on Visible Measures' Online Film Trailers chart.
"New Moon" fans seemed to spend this week pitching tents outside theaters instead of viewing the Summit pic's online trailer.
Sony's "2012" online trailer took on a tidal wave of viewer growth this week, while Summit's "New Moon" and 20th Century Fox's "Avatar" were brought back down to earth.
A new "Avatar" trailer boosted the 3-D sci-fi epic's views by a whopping 418%. With six weeks until release, the 20th Century Fox actioner's view count topped 2.5 million this week.
Filming a 10.5 magnitude earthquake that destroys L.A. was a cathartic moment for longtime resident and "2012" director Roland Emmerich.
Summit Entertainment's "Twilight Saga: New Moon" trailer scared up 25 million views last week to remain at No. 1 on Visible Measures' top 10 online film trailers chart.
Online auds added nearly 8 million views this week to the "Twilight Saga: New Moon" trailer in anticipation of the vampire-themed pic's Nov. 20 release.
Domestic Film DAILY
PROVIDED BY: Box Office
Dawn of The Planet of The Apes
Dawn of The Planet of The Apes1Daily:$11.1M Cumulative:$139.2M Fox -25.14%
The Purge: Anarchy
The Purge: Anarchy2Daily:$7.3M Cumulative:$29.8M Universal Pictures -23.30%
Planes: Fire and Rescue
Planes: Fire and Rescue3Daily:$4.5M Cumulative:$17.5M Disney -31.38%