Online auds increased their views through the looking glass as "Alice in Wonderland" trailer grew 57%.
The "Avatar" trailer rolls into Oscar weekend with a sizeable lead on the Visible Measures best pic trailer rankings.
The online film trailer for Warner Bros.' "Valentine's Day" won the hearts of Web surfers.
"Dear John" not only bumped "Avatar" from the top of last weekend's box office, but online film trailer views for the Sony romancer increased by 163% in its post-release.
But the trailer is still nearly 3 million views ahead of the other nine best-picture nominees.
Oscar nominations boost box office, but what does the award mean for views on online film trailers?
Three new films entered the Visible Measures online film trailer chart with Warner Bros.' "Clash of the Titans" beginning its run at No. 4 with a whopping half a million-plus views.
Sony nabbed the top two spots on Visible Measures' online film trailer chart this week with femme-centered romancer "Dear John" and testosterone-fueled actioner "Legion."
A strong opening weekend at the box office provided a boost to "Book of Eli's" online film trailer.
Vampire pic "Daybreaker's" bite was deadly enough to claim the No. 1 spot on this week's Visible Measures online film trailer chart.
Domestic Film DAILY
PROVIDED BY: Box Office
Dawn of The Planet of The Apes
Dawn of The Planet of The Apes1Daily:$5.1M Cumulative:$148.5M Fox 20.68%
The Purge: Anarchy
The Purge: Anarchy2Daily:$3.6M Cumulative:$36.7M Universal Pictures 7.18%
Planes: Fire and Rescue
Planes: Fire and Rescue3Daily:$2.3M Cumulative:$21.7M Disney 25.48%