Hard Sell: Last year, the advertising agency Leo Burnett published a "Worldwide Man Study" evaluating images of masculinity in focus groups on several continents. After pouring over the feedback of…
Hard Sell: There's a riveting show on BBC2 in the U.K. called "Dragons' Den." The format is similar to "American Idol," only the judges are venture capitalists, and instead of critiquing the vocal…
Hard Sell: The word "trump" is synonymous with many things. It's the corporate logo of a real estate empire stretching from Atlantic City to South Korea. And it's the name of America's most beloved…
Hard Sell: LAST WEEK, I spent a few hours earning Neopoints betting on Poogles and playing Destruct-o-Match. If you don't what I'm talking about, you're clearly not familiar with Neopets, the most…
Hard Sell: If you spent any time in a nightclub in Seoul or Pusan last spring, chances are you would have heard a song called "Any Motion" by a pixieish pop star named Lee Hyori.
When Universal bought Good Machine in 2002 and installed two of its principals, David Linde and James Schamus, atop its fledgling specialty label, skeptics wondered if the two were in for a bumpy…
Hard Sell: To the list of Hollywood ingenues making their debut at the Academy Awards on March 6, you can add this unlikely contender: Coca-Cola Blak.
The Grammys stumbled in the ratings; the Golden Globes barely tread water. With that in mind, the Academy of Motion Picture Arts & Sciences and ABC are spending unprecedented sums on cable, print…
Hard Sell: one of Hollywood's most popular downloads last week was a trailer for a film that doesn't exist.
Hard Sell: You can't really blame the studios for getting swept up in the Super Bowl advertising derby. These are trying times for marketers pitching products to young American men, who now spend far…