The 2009 upfront is a couple of weeks away, but already "the hunt is on" for the next network hit.
Jay Phillips is calling in from his native D.C., where his parents still live and the oldest of his three sons attends Duke Ellington High School. He's explaining how a shy kid from the neighborhood…
The writers strike was about far more than who gets what cut of Internet revenues.
For half a century, Nielsen Media Research program ratings have been coin of the realm whenever advertisers negotiate with TV networks. And for probably almost as long, buyers have lamented that it's…
Cast in a supporting role during last year's upfront meetings, digital media should get above-the-title billing this time around. "I've been in meetings (with advertisers) where 70% of the discussion…
Ad creatives gear up comedic commercials for upcoming Super Bowl It's a funny thing about the Super Bowl. There can be high drama on the field, titillation during halftime, pomp and pageantry…