Word of mouth that drives box office via social media sites is the new big thing for studio marketers, a development that Web portals SocialGuide and Next Movie's Movie Tracker have jumped onto.
Digital marketing campaigns innovate ways to engage fragmented audiences
Many Hollywood studios -- including Universal, Warner Bros., Paramount and Miramax -- are fishing in Facebook's new streaming waters to see how many fans they can hook.
During the broadcast of the MTV Video Music Awards last month, viewers at home could pinpoint the tweeters in the crowd like a top spy.
It's hard to be a first at anything on TV, but Syfy's "Haven" certainly has something it can tweet about.
Which networks and series are hits with folks who tweet?
Nominees include Bette Midler, Lady Gaga, Carrie Fisher, Pee-Wee Herman and "Kennedy Center Honors."
Providing further evidence that the broadcast networks have ceded a once-prolific and award-worthy genre to pay cable, four of the five Emmy nominees for variety, music or comedy special aired on HBO.
A company that less than a decade ago started as a way for fans to name that tune (and be able to buy it) has become the most promising digital frontier for television shows and brands looking to…
Across broadcast and cable, these exec producers steer their shows to ratings and critical glory. Here's how they do it. . .