When a show opens to rave reviews and boffo B.O., producers nowadays can't just sit back and rake in the dough. They have to prep, both from a business angle and from an artistic perspective, for the…
The prospect of maximizing the potential for a long shelf life keeps producers of Broadway's newer hits on their toes. The team behind Rialto's "Wicked," for instance, always keeps an eye toward…
Every Broadway show on the boards has lined up to be a part of Audience Rewards, a legit customer loyalty initiative spearheaded by producing and theater-owning company the Nederlander Organization.
On Sept. 12, the Web site for the upcoming Broadway tuner "The Pirate Queen" produced a live webcast that kicked off the show's "castcom" -- three-to-four-minute episodes that chronicle the musical's…
John Cullum ("Urinetown," "Northern Exposure") will play the narrator in "Dr. Seuss' How the Grinch Stole Christmas! -- The Musical," which kicks off a seasonal run on Broadway in October.
Well, at least he has experience with the naked part. Porn star Spencer Quest joins the cast of long-running Off Broadway tuner "Naked Boys Singing!" on Oct 13.
Neil Simon, Rocco Landesman and Gerald Schoenfeld are among the legiters skedded to speak in honor of Cy Feuer at a memorial service for the legendary producer, who died May 17.
Stephen Spinella has joined the cast of "Spring Awakening," playing multiple adult characters in the new rock tuner about teen angst. Spinella ("Angels in America" on Broadway, "24") takes over from…
Kristin Chenoweth will topline a revival of "The Apple Tree" at Studio 54 this fall. Helmed by Gary Griffin, the Roundabout Theater production of the 1966 tuner by Sheldon Harnick and Jerry Bock is…
Sarah Benson is the new a.d. at Soho Rep, the Off Off Broadway theater that has presented new works from downtown fixtures such as Mac Wellman, Melissa James Gibson, Richard Maxwell and the Flying…