NBC West Coast president Don Ohlmeyer yesterday espoused to media buyers a "big tent theory" that forgoes advertiser-friendly young demographics in favor of "a relentless pursuit of eyeballs."
Youth-oriented Fox Broadcasting Co. is determined to expand its reach beyond 18- to 34-year-olds, with chairman Lucie Salhany reiterating to media buyers her publicly stated goal of ranking first…
ABC Entertainment president Ted Harbert told visiting advertisers that next season his network "shouldn't be counted out of any race -- demographic or household."
Top-rated CBS will target Thursday, Friday and Saturday nights with its development for next fall, which includes eight pilots -- or roughly a third of those presented to visiting advertisers -…
THE MUSEUM OF TELEVISION and Radio just concluded its 10th annual Los Angeles television festival, which often consists of stars and producers from great old TV series sitting around reminiscing…
Despite the networks' preoccupation with attracting younger viewers, producers Fred Silverman and Dean Hargrove keep plugging along with a broad slate of older-skewing programs.
Continuing prime time's fascination with musical acts in general and rap in particular, TriStar TV has nailed down Hammer for a Fox Broadcasting Co. sitcom pilot.
Saturday morning versions of "Dennis the Menace" and vidgame "Sonic the Hedgehog" topline a slate of more than 200 half-hours of animated programming next season from DIC Enterprises, which will…
NBC has set only two new series for its Saturday-morning lineup next fall, renewing the live-action shows "Name Your Adventure" and "California Dreams" in addition to a pared-back version of teen hit…
John Ratzenberger joins the list of "Cheers" regulars spinning off into their own series for next season -- though in this case he'll belly up to the bar at Fox Broadcasting Co., not NBC.
CBS has sought to comply with the Children's Television Act on behalf of its stations by acquiring "Beakman's World"-- an educational half-hour that's currently airing in firstrun syndication -- from…