"How to Train Your Dragon" saw healthy returns over the weekend at the domestic B.O.
Family-themed films enchanted overseas auds over the March 19-21 weekend, led by Disney's 3D powerhouse "Alice in Wonderland," with with profitable local fare added to the overseas mix.
The 3D crunch heats up this weekend at the domestic B.O.
If exhibitors are the unsung heros of the entertainment industry, their presence was certainly made known at ShoWest's closing night awards Thursday at the Paris ballroom in Las Vegas.
The specialty box office saw a clutch of promising openings this weekend, led by Apparition's rock biopic "The Runaways," which grossed an estimated $803,629 at 244 screens.
"Alice in Wonderland" grosses $34.5 million at 3,739 playdates in its third frame.
Despite a recent call for healthier food in theaters from Sony topper Michael Lynton at ShoWest, such snacks may be too hard for some exhibs to digest.
Disney's 3D fantasy "Alice in Wonderland" continued to make headway at the international B.O. over the March 12-14 weekend, entering its second stanza, with $76 million at 6,621 screens in 48…