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‘Sleepy Hollow’ Marketers Sorry for ‘National Beheading Day’ Stunt

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The Fox series “Sleepy Hollow” drew ire on social media Tuesday for a marketing campaign touting “National Beheading Day” on the same day the world learned terrorist group ISIS claimed to have decapitated American journalist Steven Sotloff. In a case of unfortunate timing, commemorative eCards declaring #HeadlessDay were released to promote of the show’s upcoming… Read more »

First 4DX Theater in U.S. a Hit with Audiences, Data Shows (EXCLUSIVE)

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It jerks. It rumbles. It sprays. It smokes. It smells. Now 4DX, the souped up theatrical experience that premiered in Regal Cinemas LA Live location this June, is outperforming traditional movie theaters, according to statistics shared exclusively with Variety. The 104-seat theater, the first of its kind in the U.S., played to sellout weekend crowds… Read more »

Alden Ehrenreich Joins Cast of Coen Brothers’ ‘Hail Caesar!’ (EXCLUSIVE)

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Alden Ehrenreich is in talks to join the cast of the Coen Brothers’ latest dramedy “Hail Caesar!” He joins Josh Brolin, George Clooney, Channing Tatum, Jonah Hill and Scarlett Johansson in the pic. Universal will distribute with the Coens producing, along with Eric Fellner and Tim Bevan for Working Title Films. The story follows a… Read more »

Paramount Marketing Chief Josh Greenstein Close to Deal At Sony

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Former Paramount Pictures chief marketing officer Josh Greenstein is in final negotiations with Sony Pictures to succeed Jeff Blake as chairman of worldwide marketing and distribution, according to people at the studio familiar with the matter. Blake was forced out of his job in late July after 22 years with the studio. Greenstein, who has… Read more »

TORONTO: Patrick Stewart’s ‘Match’ Nabbed for Foreign Sales

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Premiere Entertainment Group has acquired the foreign sales rights for Patrick Stewart’s comedy-drama “Match.” Sales will begin at the Toronto Film Festival. IFC acquired U.S. rights in June. “Match,” which also stars Carla Gugino and Matthew Lillard, premiered at Tribeca. Stephen Belber directed from his own script. Producers are David Permut, Matt Ratner and Rick… Read more »

‘This Is Where I Leave You’ Rules the Week in TV Advertising Spend

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In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “This Is Where I Leave You” leads in spending with an estimated outlay of $8.1 million for spots that have aired 1,192 times across 43 networks through August 31. The marketing strategy for this comedy-drama starring an ensemble cast (including Jason Bateman,… Read more »

Broadway Box Office: ‘It’s Only a Play’ Gets Boffo Start with Broderick and Lane

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Star-heavy Broadway comedy “It’s Only a Play” went from zero to 60 last week, launching out of the gate with a strong tally in a week that saw overall Main Stem sales hold steady ahead of the annual back-to-school drop. A critical mass of well-known actors help propel the stellar sales for backstage Broadway comedy “It’s Only… Read more »

Susan Lyne Steps Down as AOL Brand Chief to Head Company’s New Venture Fund

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AOL announced that Susan Lyne will relinquish her role as CEO of the company’s brand group to lead AOL’s newly established BBG Fund focused on early-stage investments in women-led consumer Internet start-ups. “As head of AOL Brands, I had the opportunity to contribute to the growth and profitability of our portfolio of premium brands,” Lyne… Read more »

‘If I Stay’ Star Chloë Moretz Rents Grown Up House

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WHO: Chloë Moretz (and family) LOCATION: Los Angeles, CA PRICE: $11,000 per month (list price) SIZE: 3,882 square feet, 5 bedrooms, 5 bathrooms YOUR MAMA’S NOTES: The last several weeks brought an almost bizarre number of inquiries from hither and yon as regards the real estate doings of teenaged actress Chloë Moretz but, in all… Read more »