You will be redirected back to your article in seconds

Tencent, Sony Launch Liquid State Electronic Dance Music Label

Sony Music Entertainment and China’s Tencent Music Entertainment group have jointly launched Liquid State, a new music label specializing in electronic dance music (EDM).

The label will represent local talent from Asia and also incorporate live touring and club events. The launch announcement was made at an event in Hong Kong on Wednesday.

The move also puts Sony deeper into business with Spotify; the streaming service and Tencent Music Entertainment each acquired a reported equity stake of 10% in each other via a December stock swap.

Among the first acts to work with Liquid State is top-selling Alan Walker. Currently a Sony Music artist, he expects to release several collaborations through Liquid State in 2018. Others include China’s Chris Lee, Senugri, a member of South Korean collective Bigbang, and Hong Kong’s actor, singer, investor and TV presenter Nicholas Tse.

Sony Music and Tencent, China’s largest social media, games and music conglomerate, have an existing strategic deal in place, originally signed in December 2014. It gives Tencent the ability to distribute Sony Music’s repertoire via its QQ Music services and to manage the online distribution of Sony Music’s repertoire to legitimate local Chinese audio online music services in mainland China.

“These are exciting times for the music industry and Liquid State has been created to support and enhance the discovery and development of electronic and EDM talent across the Asia region,” Sony Music Australia CEO and chairman Denis Handlin said in a statement.

More Music

  • Bradley Cooper Robert De Niro

    Bradley Cooper on His Secret Pact With Lady Gaga for 'A Star is Born'

    Sony Music Entertainment and China’s Tencent Music Entertainment group have jointly launched Liquid State, a new music label specializing in electronic dance music (EDM). The label will represent local talent from Asia and also incorporate live touring and club events. The launch announcement was made at an event in Hong Kong on Wednesday. The move also puts […]

  • *NSYNC30TH ANNIVERSARY CELEBRATION OF MICHAEL JACKSON'S

    *NSYNC Immersive Experience Headed to Hollywood Ahead of Walk of Fame Star Dedication

    Sony Music Entertainment and China’s Tencent Music Entertainment group have jointly launched Liquid State, a new music label specializing in electronic dance music (EDM). The label will represent local talent from Asia and also incorporate live touring and club events. The launch announcement was made at an event in Hong Kong on Wednesday. The move also puts […]

  • Swedish Dj Avicii Performs Performs on

    Avicii Mourned at Coachella by Musicians, Fans, Industry

    Sony Music Entertainment and China’s Tencent Music Entertainment group have jointly launched Liquid State, a new music label specializing in electronic dance music (EDM). The label will represent local talent from Asia and also incorporate live touring and club events. The launch announcement was made at an event in Hong Kong on Wednesday. The move also puts […]

  • Avicii

    Police Say 'No Criminal Suspicion' in Avicii's Death (Report)

    Sony Music Entertainment and China’s Tencent Music Entertainment group have jointly launched Liquid State, a new music label specializing in electronic dance music (EDM). The label will represent local talent from Asia and also incorporate live touring and club events. The launch announcement was made at an event in Hong Kong on Wednesday. The move also puts […]

  • Ariana Grande performs "Be Alright" during

    Watch Ariana Grande's Surprise Performance at Coachella

    Sony Music Entertainment and China’s Tencent Music Entertainment group have jointly launched Liquid State, a new music label specializing in electronic dance music (EDM). The label will represent local talent from Asia and also incorporate live touring and club events. The launch announcement was made at an event in Hong Kong on Wednesday. The move also puts […]

  • Prince Concert Museum Memorabilia

    Prince’s Estate Launches Comprehensive 'Discography' Website Filled With Videos, Photos, More

    Sony Music Entertainment and China’s Tencent Music Entertainment group have jointly launched Liquid State, a new music label specializing in electronic dance music (EDM). The label will represent local talent from Asia and also incorporate live touring and club events. The launch announcement was made at an event in Hong Kong on Wednesday. The move also puts […]

  • Coachella Recreated Eminem's 'Mom's Spaghetti'

    Coachella Recreated Eminem's 'Mom's Spaghetti' Because of Course It Did

    Sony Music Entertainment and China’s Tencent Music Entertainment group have jointly launched Liquid State, a new music label specializing in electronic dance music (EDM). The label will represent local talent from Asia and also incorporate live touring and club events. The launch announcement was made at an event in Hong Kong on Wednesday. The move also puts […]

More From Our Brands

Access exclusive content