Cinepolis Rolls Out Haptic Version of Sony’s ‘Insidious: The Last Key’

Cinepolis, the largest movie circuit in Mexico, has launched a version of “Insidious: The Last Key” with full-motion, sensory effects.

The so-called haptic technology was demonstrated last month at the CineAsia convention in Hong Kong. It delivers tactile sensations concurrent with the narrative of the film through vests that users wear.

The world’s fourth largest exhibition company, Cinepolis gave the technology a platform release within its VIP theatre, starting Jan. 4. It prioritized press, loyalty scheme members, contest winners and social influencers. The rollout was supported on OOH and social media platforms. And Sony reports that demand was strong enough for additional screenings of the haptic version to be added.

The technology was developed by Sony Corp, Sony PCL and Sony Pictures. It had an earlier run out at the 2016 edition of CineAsia. There it demonstrated a short-form immersive experience, that built on Resident Evil: The Final Chapter, the latest instalment of the studio’s “Resident Evil” franchise.

More Film

  • Amazon Emmy Celebration, Arrivals, Los Angeles,

    Luke Kleintank Joins 'The Goldfinch'

    Cinepolis, the largest movie circuit in Mexico, has launched a version of “Insidious: The Last Key” with full-motion, sensory effects. The so-called haptic technology was demonstrated last month at the CineAsia convention in Hong Kong. It delivers tactile sensations concurrent with the narrative of the film through vests that users wear. The world’s fourth largest […]

  • Wes Ball, Gotham Group Developing Suburban

    Wes Ball, Gotham Group Developing Suburban Horror Film 'The Chrysalis'

    Cinepolis, the largest movie circuit in Mexico, has launched a version of “Insidious: The Last Key” with full-motion, sensory effects. The so-called haptic technology was demonstrated last month at the CineAsia convention in Hong Kong. It delivers tactile sensations concurrent with the narrative of the film through vests that users wear. The world’s fourth largest […]

  • Disney-Pixar Hires New Screenwriter for 'Toy

    Disney-Pixar Hires New Screenwriter for 'Toy Story 4'

    Cinepolis, the largest movie circuit in Mexico, has launched a version of “Insidious: The Last Key” with full-motion, sensory effects. The so-called haptic technology was demonstrated last month at the CineAsia convention in Hong Kong. It delivers tactile sensations concurrent with the narrative of the film through vests that users wear. The world’s fourth largest […]

  • Shannon Purser

    Netflix Acquires 'Sierra Burgess Is a Loser' Starring 'Stranger Things' Actress Shannon Purser

    Cinepolis, the largest movie circuit in Mexico, has launched a version of “Insidious: The Last Key” with full-motion, sensory effects. The so-called haptic technology was demonstrated last month at the CineAsia convention in Hong Kong. It delivers tactile sensations concurrent with the narrative of the film through vests that users wear. The world’s fourth largest […]

  • Machine Gun Kelly'Bright' film premiere, Arrivals,

    Machine Gun Kelly to Play Tommy Lee in Netflix's Motley Crue Biopic 'The Dirt'

    Cinepolis, the largest movie circuit in Mexico, has launched a version of “Insidious: The Last Key” with full-motion, sensory effects. The so-called haptic technology was demonstrated last month at the CineAsia convention in Hong Kong. It delivers tactile sensations concurrent with the narrative of the film through vests that users wear. The world’s fourth largest […]

  • Brett Haley Hearts Beat Loud

    Sundance: Brett Haley on 'Hearts Beat Loud' and Making Indie Films for Middle America

    Cinepolis, the largest movie circuit in Mexico, has launched a version of “Insidious: The Last Key” with full-motion, sensory effects. The so-called haptic technology was demonstrated last month at the CineAsia convention in Hong Kong. It delivers tactile sensations concurrent with the narrative of the film through vests that users wear. The world’s fourth largest […]

  • Lionsgate Power Rangers

    Lionsgate Stock Jumps on Takeover Speculation

    Cinepolis, the largest movie circuit in Mexico, has launched a version of “Insidious: The Last Key” with full-motion, sensory effects. The so-called haptic technology was demonstrated last month at the CineAsia convention in Hong Kong. It delivers tactile sensations concurrent with the narrative of the film through vests that users wear. The world’s fourth largest […]

More From Our Brands

Access exclusive content