You will be redirected back to your article in seconds

Strong Women, Regional Cinema Wanted by India’s Viacom18 (EXCLUSIVE)

Indian studio, Viacom 18 Motion Pictures has turned 10. Already a success story with Hindi-language Bollywood films, the company is now focusing on a major push into other Indian languages.

Marathi-language “Aapla Manus” was a box office success when it released in February and coming up are two more Marathi films “Cycle” and “Kashinath Ghanekar.” More are in development and Viacom 18 is now expanding into the Tamil, Telugu, Kannada and Bengali languages.

“In many of these languages, we are present as a broadcaster and have a footprint. There are a lot of synergies in these regions,” Viacom 18 Motion Pictures COO Ajit Andhare told Variety.

Viacom 18 Motion Pictures is a part of Viacom 18, which is a joint venture between Viacom and Reliance Industries’ Network 18 media company. The parent company operates general entertainment channels in several Indian languages.

The company also distributes Paramount titles in India, and works with Lionsgate to distribute films including “La La Land” and “Nerve.” Upcoming releases include “Mission: Impossible – Fallout” and “Bumblebee.”

According to recent industry reports by EY and Deloitte, the market for Hollywood in India remains stagnant at around 10% of India’s box office. Andhare attributes the lack of growth to just one bad year when tent poles did not perform. “The long-term profile of Hollywood is very good in India,” said Andhare. “Tent poles will continue to find greater penetration in India. However, the mid-sized, content led films, are yet to find a critical mass. That’s the second leg of Hollywood growth and that’s a few years away.”

In Bollywood, Viacom 18 has differentiated itself with films with unusual subject matter like “Toilet: Ek Prem Katha” and several women-centric films including the recent controversial hit “Padmaavat” that has grossed some $90 million worldwide. “Strong women have been at the heart of our films whether you look at “Queen,” “Mary Kom,” “Kahaani,” or “Padmaavat.” It’s a theme that connects very well with Indian society and the resurgence of women,” said Andhare.

Next up for Viacom 18 Motion Pictures is Nandita Das’ “Manto,” which is first expected to debut at an A-list international film festival.

More Film

  • Virginia Madsen Valeria Cotto

    Film News Roundup: Virginia Madsen, Valeria Cotto to Star in Supernatural Thriller 'Sarah'

    Indian studio, Viacom 18 Motion Pictures has turned 10. Already a success story with Hindi-language Bollywood films, the company is now focusing on a major push into other Indian languages. Marathi-language “Aapla Manus” was a box office success when it released in February and coming up are two more Marathi films “Cycle” and “Kashinath Ghanekar.” […]

  • avengers infinity war

    Can 'Avengers: Infinity War' Top 'Star Wars: The Force Awakens'' Record Box Office Opening?

    Indian studio, Viacom 18 Motion Pictures has turned 10. Already a success story with Hindi-language Bollywood films, the company is now focusing on a major push into other Indian languages. Marathi-language “Aapla Manus” was a box office success when it released in February and coming up are two more Marathi films “Cycle” and “Kashinath Ghanekar.” […]

  • BondIt Media Capital

    BondIt Media Capital Closes $20 Million Credit Facility (EXCLUSIVE)

    Indian studio, Viacom 18 Motion Pictures has turned 10. Already a success story with Hindi-language Bollywood films, the company is now focusing on a major push into other Indian languages. Marathi-language “Aapla Manus” was a box office success when it released in February and coming up are two more Marathi films “Cycle” and “Kashinath Ghanekar.” […]

  • Brookings Institution presents "The Life She

    Brookings Institution Doc Puts a Human Face on the Medical Marijuana Movement

    Indian studio, Viacom 18 Motion Pictures has turned 10. Already a success story with Hindi-language Bollywood films, the company is now focusing on a major push into other Indian languages. Marathi-language “Aapla Manus” was a box office success when it released in February and coming up are two more Marathi films “Cycle” and “Kashinath Ghanekar.” […]

  • Playback Podcast: Aaron Katz on 'Gemini'

    Playback: Aaron Katz on 'Gemini' and the Erosion of Mid-Budget Studio Filmmaking

    Indian studio, Viacom 18 Motion Pictures has turned 10. Already a success story with Hindi-language Bollywood films, the company is now focusing on a major push into other Indian languages. Marathi-language “Aapla Manus” was a box office success when it released in February and coming up are two more Marathi films “Cycle” and “Kashinath Ghanekar.” […]

  • The Equalizer 2 trailer

    Denzel Washington Is Back in Action in 'Equalizer 2' Trailer

    Indian studio, Viacom 18 Motion Pictures has turned 10. Already a success story with Hindi-language Bollywood films, the company is now focusing on a major push into other Indian languages. Marathi-language “Aapla Manus” was a box office success when it released in February and coming up are two more Marathi films “Cycle” and “Kashinath Ghanekar.” […]

  • Robert Redford

    Robert Redford's 'The Old Man and the Gun' Lands Awards-Season Opening

    Indian studio, Viacom 18 Motion Pictures has turned 10. Already a success story with Hindi-language Bollywood films, the company is now focusing on a major push into other Indian languages. Marathi-language “Aapla Manus” was a box office success when it released in February and coming up are two more Marathi films “Cycle” and “Kashinath Ghanekar.” […]

More From Our Brands

Access exclusive content