TV Ratings: ‘The Walking Dead’ Mid-Season Premiere Pulls in 15.9 Million Viewers

Walking Dead Clip 7B Premiere
Gene Page/AMC

Spoiler alert: “The Walking Dead” is still a big ol’ eyeball draw. The mid-season premiere brought in 15.9 million viewers in Nielsen’s Live+3 ratings and 9.9 million viewers in the 18-49 demographic; up from the Live+Same Day ratings by 3.9 million viewers overall and 2.6 million in the demo. In the 25-54 demo, the return saw a lift of 2.6 million as well, bringing its total up to an even 10 million.

Those numbers are a bit off pace for the show. Last year’s mid-season return pulled in 12.3 million viewers in the 18-49 demo and 19.1 million viewers on the whole in Nielsen’s L+3 ratings. That’s a dip of about 17% in total viewers and around 20% in the 18-49 demo. The show peaked, ratings-wise, in its fifth season, and has been on a bit of a downward slope since; the lone exception being the highly anticipated Season 7 premiere, which brought in a whopping 17.03 million viewers on the night it aired.

The decline is not exactly a surprise for a show in its seventh season, and one that had a relentlessly nihilistic first half of the season that may have turned some viewers off. The fact remains that any network exec — broadcast, cable, or premium — would give at least one kidney for these numbers.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 5

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Pablo says:

    The show blows. It was good a few years ago now it just sucks. Here we go again…. Find place to live, bad guy comes, place to live is ruined, live in fear, suddenly for no reason at all they are not scared anymore,attack and kill bad guy. Rinse and repeat.

  2. Butch says:

    well what do the expect?
    the show has become so boring. it drags and drags.
    i’m actually happy when the episodes end so i don’t have to watch it anymore.
    and the tv gets shut off quick before i have to hear Chris Hardwick’s annoying voice.

  3. Monkey4 says:

    Xenophobic directors and producers,

  4. Jane456 says:

    You can’t go back Kirkman and Gimple…….you really can’t go back. The shark can’t be un jumped. I am sure your loyal sycophants will spin it all to the positive and ride it all the way down with you. I just wish you would quit torturing those great actors. They deserve better than the two of you.

  5. Bill B. says:

    The first half of this season turned off a helluva lot of people.

More TV News from Variety