TV Ratings: Miss USA Pageant Tumbles Again in Second Year on Fox

2017 MISS USA®: WINNING MOMENTS: Miss District
Vince Bucci

The 2017 Miss USA pageant saw a significant decline in the broadcast ratings for the second straight year, according to Nielsen overnight data.

Airing on Fox from 8-10 p.m., the pageant drew an estimated 0.8 rating in adults 18-49 and 2.9 million viewers. Compared to last year (1.1, 4 million), that is a decline of over 27% in both key measures. Last year’s pageant was down a similar percentage compared to when it last aired on NBC in 2014. NBC cut ties with the pageant when they ended their relationship with Donald Trump, who formerly owned it, in 2015. Miss USA aired on cable channel Reelz that year.

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Also on Sunday night, the two-hour Season 6 finale of “Once Upon a Time” (0.9, 3 million) ticked up in the demo compared to last week’s episode on ABC. The series is set to undergo a major reboot in the recently announced Season 7, with several main cast members departing.

On NBC, a new episode of “Little Big Shots” was even, while “Chicago Justice” (1.1, 5.6 million) rose slightly in the demo. “Shades of Blue” (0.9, 4.7 million) was up in both measures.

For CBS, “60 Minutes” (1.0, 9.7 million) was up in the demo, as was “NCIS: Los Angeles” (1.1, 9.4 million). “Madam Secretary” (0.7, 7.8 million) and “Elementary” (0.6, 4.5 million) were even.

ABC aired the one-hour special “Once Upon a Time: The Final Battle Begins” (0.8, 2.9 million) before the season finale of “Once Upon a Time.”

Fox aired only the Miss USA pageant.

NBC finished first in the demo with a 1.0 but second in total viewers with 5.3 million. CBS finished second in the demo with a 0.9 but first in viewers with 7.8 million. ABC finished third overall with a 0.8 and 2.8 million. Fox came in fourth with a 0.6 and 2.3 million.

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  1. Bill B. says:

    A dreadful artifact from the past. Clearly these degrading and stupid things will one day no longer exist, much to the dismay of the classless trump, but then one day he too will no longer exist as well and the world will be a better place with both of these things gone.

  2. George Lewis says:

    I was once a big fan of pageants. That changed over the years as many of the included girls haven’t been pretty/sexy at all, or pretty/sexy enough (including winners). Plus the leftist politicized questions. Plus the cameras not doing the right focus etc. Plus with President Trump out of the pageant business, it becomes even less entertaining.

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