TV Ratings: President Obama Draws Big Farewell Audience, ‘This Is Us’ Dominates

Obama Farewell Address Ratings
Pablo Martinez Monsivais/AP/REX/Shutterstock

President Obama’s Farewell Address threw a bit of a monkey wrench into the broadcast ratings last night, running from 9 p.m. to around 9:45 p.m. on the East Coast. Consequently, Nielsen’s fast nationals are slightly wonky; however, NBC won the night handily.

NBC’s “This Is Us” continued to show strong endurance, pulling in a preliminary 2.6 in the demo at 10 p.m. and 9.07 million viewers. However, NBC’s scheduling for “This Is Us” varied across time zones; on the West Coast, the episode aired at 9 and 10 p.m., resulting in a cumulative demo rating of 3.0 and 10.5 million viewers. “The Wall” at 8 p.m. drew a 1.7 and 7.07 million viewers.

ABC had time for two of its comedies before the speech. “The Middle” stayed steady with a 1.7 and 7.24 million viewers. “American Housewife” brought in a 1.5 and 5.95 million viewers. “Marvel’s Agents of S.H.I.E.L.D.” averaged 2.73 million viewers and a 0.8 in the demo.


Fox TCA Executive Session

Fox Bosses Talk ‘X-Files,’ ‘Pitch,’ and Lessons Learned From ‘This is Us’

“The New Girl” on Fox stayed steady with a 1.1 and 2.57 million viewers. “The Mick” slipped a little from last week, but drew a bigger total audience than its lead-in, with a 1.1 in the demo and 3.02 million viewers on the whole.

CBS and the CW were in repeats.

At 9, all the broadcasters switched over to the Farewell Address from Chicago, but the audience wasn’t exactly equally distributed. NBC was the biggest draw, pulling a 2.4 in the demo and 8.57 million viewers from 9 to 9:30 p.m. On ABC in the same time period, 5.57 million tuned in, with a 1.3 demo rating. CBS drew a 1.2 and 7.08 million viewers. Fox had the smallest audience for that portion of the evening, with a 0.8 in the demo and 2.59 million viewers. That’s an average audience of 23.81 million viewers in that half-hour slot.

As a reminder, many of these series will see lifts of 50% or more once viewing within three and seven days is counted. However, most of those gains won’t translate to the ratings guarantees networks make advertisers.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety