TV Ratings: ‘This Is Us’ Finale Scores Series’ Biggest Numbers, Rachel Maddow’s Trump Tax Reveal Gets Big Bump

This Is Us Season 1 Finale
Ron Batzdorff/NBC

The good news for NBC is that the “This Is Us” finale delivered the show’s biggest audience and 18-49 rating, with a big ol’ pile of 12.84 million viewers and a 3.4 rating in the 18-49 demo, according to Nielsen’s final national numbers. While the show had been chugging along in a nicely steady fashion, the finale was a big pop over previous weeks and the season average of a 2.6 and 9.67 million, as well vaulting over the previous demo high of a 3.0 in January.

The slightly less good news is that mockumentary series “Trial & Error” lost a massive chunk of that lead-in. The first half-hour of the two-episode series premiere drew a 1.4 demo rating and 5.92 million viewers, but the second dipped further still, to a 1.0 and 4.58 million. “The Voice” led into the “This Is Us” finale with a 2.5 in the demo and 11.71 million viewers.

In the same time slot as “This Is Us” and on NBCUniversal-owned MSNBC, Rachel Maddow rocketed to first place in the cable news world and saw a 56% increase over her total audience average from the previous week, thanks to Maddow’s on-air reveal of two pages of President Donald Trump’s 2005 tax returns. About 1.4 million of her audience of 4.13 million viewers fell within the cable news-coveted 25-54 demographic, and this installment of “The Rachel Maddow Show” actually ended up drawing the third biggest number of viewers on TV Tuesday night. It was also Maddow’s biggest audience (total and demo) ever. Maddow had teased the reveal on Twitter a couple hours before showtime.

Elsewhere on the broadcast channel guide:

CBS’ “NCIS” dipped in the demo to a 1.5 rating but still brought in 14.16 million viewers on the whole (and a 1.9 rating in CBS’ target demo of 25-54). “NCIS: New Orleans” followed with a two-hour installment that notched a 1.2 in the 18-49 demo and 10.43 million viewers.

ABC’s comedy block performed roughly similar to last week. “The Middle” drew a 1.6 in the 18-49 demo and 5.92 million viewers on the whole. “American Housewife” garnered a 1.4 demo rating and 4.9 million viewers. “Fresh Off the Boat” brought in a 1.1 and 3.37 million viewers, followed by “The Real O’Neals” with a 0.8 and 2.67 million viewers. “People Icons” drew a 0.6 demo rating and 2.66 million viewers.

Fox’s “New Girl” was new, with a 0.8 in the 18-49 demo and 1.79 million viewers. A “The Mick” repeat led into a new “Bones” that drew a 0.7 in the demo and 2.52 million viewers.

Over on The CW, a new “The Flash” came in with a 0.9 in the demo and 2.39 million viewers. “DC’s Legends of Tomorrow” drew a 0.5 and 1.34 million viewers.

As a reminder, daily ratings fluctuations tend to amount to mere quantum foam, and many of these series will see lifts of 50% or more once viewing within three and seven days is counted. However, most of those gains won’t translate to the ratings guarantees networks make advertisers.

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  1. Trump that! says:

    Both Rachel Maddow and THIS IS US shot themselves in the foot in front of their largest audiences with embarrassingly bad stories that made them once again look silly and stupid. Congratulations to both for doing something that will cause each of their respective audiences to dwindle to nothing like the convoluted shows they aired. Both shows fell into the trap of thinking they’re so much more smarter than the characters they were focusing on. It was especially gratifying to see Rachel once again get caught up in her web of Trump slander. I still 5the two weeks of shock and tears from the election lies she was propagating for the last year and a half on youtube from time to time(GOOD TIMES). And now I have this gem from Stephen Colbert mocking her reveal that Trump actually paid nearly $40 million in taxes on a $150 million dollar salary . PRECIOUS! LOL!!!!! YOU have to love the way Trump keeps walking these liberal cable news media idiots up to the guillotine to cut their own throats. ……And they call him stupid. Pitiful. He loves to extend to them enough rope to hang themselves with and then, SNAG!!!!! BEST PRESIDENT EVER!

  2. Chris says:

    Rachel had the longest dialogue of nothing to see here in history. I think i counted the words tax return a 1000 times? She fails to see that nothing is required to provide tax returns and if it was a huge deal, it would be required by law. I wonder if she would be jumping down on Hillary if she was President from her taking foreign monies. She is an embarrassment to MSNBC and still will never forget her long dialogue of Trump could never sweep and flip states. Never could that happen. Eat crow Rachel. MSNBC, limit her time, she talks too much

  3. Mary says:

    Meadows is a hack!

  4. Jim says:

    Congratulations Rachel. You showed your ass to the biggest audience you’ll ever get.

  5. Unkystan says:

    Trial & Error deserved better

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