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Sky Launches Low-Cost Streaming Service in Spain

European pay-TV giant Sky has moved into the Spanish market, rolling out a low-cost streaming service that will have U.S. network and cable shows including “The Walking Dead.”

The Spanish service will be simply branded Sky and cost €10 ($12) a month. Programming will be culled from 12 local pay-TV channels including Viacom’s Comedy Central and Nickelodeon, Disney’s XD and Disney Junior, NBCUniversal’s Syfy, Turner’s TNT and TCM, and Fox and National Geographic. Initial offerings include U.S. series “Big Bang Theory,” “Grey’s Anatomy,” and animated kids series “Marvel Avengers Assemble.”

Subscribers can watch the content on up to three connected devices, including a Roku-powered Sky streaming box, and there is a one-month free trial on offer. The move into Spain pitches Sky against Amazon, Netflix and HBO, which already have local streaming services, as well as Movistar+ and the traditional pay TV players.

Sky has 22.5 million subscribers across its European operations in the U.K., Ireland, Italy, Germany, and Austria. It claims to be Europe’s leading streamer, delivering more live and on-demand streams than either Netflix or Amazon.

“Sky has many years’ experience bringing the best entertainment and latest technology to consumers and we are now Europe’s leading streaming platform,” group COO Andrew Griffith said. “Our customers in Italy, U.K., Ireland, Germany and Austria already enjoy the freedom of contract-free streaming and we’re thrilled to be bringing our new service to Spanish consumers.”

Sky had given notice of its intention to launch in Spain, and is expected to roll out streaming services elsewhere should it prove successful.

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