Nicolle Wallace Gets Ready to Launch ‘Deadline: White House’ on MSNBC

Nicolle Wallace

If you are looking Tuesday afternoon for Nicolle Wallace, the seemingly ubiquitous presence on MSNBC and various NBC News programs, chances are she will be on deadline.

Her new MSNBC program, to be called “Deadline: White House,” debuts Tuesday at 4 p.m., which may take some viewers by surprise. MSNBC had not publicly unveiled the name of the show or its start date, though the NBCUniversal-owned news outlet had already informed cable and satellite operators, who have the show and its title listed in interactive on-screen programming guides.

The title “is meant to capture the urgency of covering this White House,” said Wallace during a phone interview Monday. “I think every White House has its own rhythm, but at 4 p.m., the day has started to take shape” in terms of what issues are getting most play in the media.

By launching Wallace in “Deadline” at 4 p.m., MSNBC is adding a new hour of political focus in a time slot it had been devoting to broader general-news coverage. As a result, the network may vie more directly with CNN, where Jake Tapper holds forth from Washington, D.C., with “The Lead” at 4 p.m., and will offer something quite different from Fox News Channel, which regularly airs Neil Cavuto’s business-focused program at that time.

Wallace said she and producers intend to rely on a group of regular contributors, hopefully getting reporters on the beat to reveal what interests them the most as their deadlines loom. But she will also welcome a wide array of experts, and work closely with Steve Kornacki, the MSNBC veteran who will appear regularly on her program. “We will put around the table the people who make the most sense on any given day,” she said. “I’m simply the shepherd of the conversation.”

Wallace’s self-effacing humor belies her deep experience in this milieu. She may be better known for her time as the White House communications director during George W. Bush’s presidency and his 2004 campaign. She was also a senior advisor to Senator John McCain’s bid for the presidency. She did a stint at CBS as a Republican political contributor, followed by a quick stint on ABC’s “The View,” where, Wallace said, “I got canned for not being Republican enough” opposite the rest of the program’s panelists.

Her past, she said, gives her perspective others in her position may not possess. “One of the things you have when you have been on the inside is a really good B.S. radar,” she said. “I know when I’m being spun by White House officials.”

She may also be spinning herself – albeit in different fashion. Despite anchoring a five-days-a-week cable-news program, Wallace will retain her duties as the fill-in host for Brian Williams “The 11th Hour,” which airs late night on MSNBC and is expected to contribute more special reports to NBC’s “Today.” “They have a strategic approach here – to simply keep you too busy working to think about it,” she joked.

Former associates may also appear on “Deadline,” Wallace suggested, and the program will remain “nimble” so producers could scramble their plans to cover the latest developments. If viewers want to know more, they will simply have to watch, she said. “I’m a secret-keeping Republican.”

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  1. Mary Shafer says:

    I like her show, BUT, as we are seniors, retired from jobs, saved our money. What the President told the Europeans was Totally true. Pay up. No one gives us a free ride. We worked and saved, and they expect us to take care of them. Not anymore.

  2. The stink of this president will never go away from those who continue to support or cover for him. That stench will also linger on all who refuse to raise their voices against him.

  3. Cathy Skinner says:

    Nicole is a brilliant organizer and a nimble questioner. I’m always impressed! She saved my sanity after the election and has carried me through Trump’s first 100Plus days.

  4. Alan Groveman says:

    The Show is Home Run

  5. Maureen says:

    Judging from all the comments here, I’m not the only proud MSNBC liberal who likes Nicole in spite of her politics. She’s whip smart, highly articulate and entertaining in the process. In fact, it’s quite a spectacle when she appears on Morning Joe against bumbling Mika, who can’t produce a coherent sentence with any relevance. Perhaps, with all that exposure to smart Progressives at MSNBC, she’ll come on over to our side.

  6. Adam Stone says:

    I personally like Nicole Wallace. She’s one of the few conservatives/Republicans on TV that I can watch without wanting to throw my TV out the window. She’s articulate, intelligent, and open minded. I’ll watch this when I’m able.

  7. vj says:

    I am not in favor of Nicole Wallace. She lacks depths and analytical thinking. Just because she worked for George W. Bush, she does not become an expert in anything. She is trying several stints and this one may also fail.

  8. Marsha A Montgomery says:

    I am a democrat and love Nicolle Wallace. She is straight forward and honest.

  9. robin says:

    Nicole Wallace is my favorite Republican TV host/commentator/expert!

  10. Marilyn Scelzo says:

    Love Nicole Loved her on the View and felt she was treated unfairly there. She is very knowlegeable. Looking forward to watching.

  11. chicobchgrl says:

    I just started liking her as a commentator. She’s is open to both sides and isn’t taking the hard right line or the left. I think that is what we need right now. I think I’m more bothered by the fact that Joy Reid wasn’t put in this spot and maybe giving Nicole the Sat. and Sun. show to see how it pans out for her. But Joy Reid holds her panels feet to the fire if they try to spin their agenda and dance around the truth. She took many of those Trump people and would not sit there and let them word salad the whole show. She was amazing. What is wrong with MSNBC thinking not have more diversity with their shows. Our country is divided now and Trump has put the cherry for racial divide. Look at what NBC did to Tamron Hall for Megan Kelly. And Tamron on her daily show on MSNBC she did well not only with the Today show but MSNBC and personally is a much better reporter than Megan….Let’s see Joy Reid and Tamron Hall both with exceptional ratings and Joy should have a daily show and Tamron’s Today show eliminated and given to Megan Kelly. Replaced by two FOX (faux news) reporters who channeled everyday FOX’S stretch the truth reporting and given 5 day a week spot on MSNBC and Joy Reid 2 days on Sat. and Sun. and where is Tamron? She quit because she could see this wasn’t about her reporting it was about one thing…..need I say more.

  12. I like Nicole although we have different political views but in watching her she can be fair and not aafraid to ask the hard questions.Good luck to you. I don’t like Greta she still sounds so objective to anyone that does not share her views.

  13. Lilybean says:

    As a regular MSNBC viewer, I learned over the last year that Nicole DOES NOT toe the repube party line. She was horrified over the Trump/Billy Bush “cat grabbing” comments and made it perfectly clear that it should have been disqualifying for the presidency. I wish her luck and happiness with her new show – can’t wait to see and learn Nicole!

  14. Joe Carson says:

    thanks Variety for the update on this show!

  15. PLP says:

    As a Progressive I do like Nicolle. She’s intelligent and knowledgeable and she doesn’t just spew the party line. If she’s like Greta and just reports the facts I’ll watch. If they make her too conservative and not challenge her guests, then I won’t.

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