TV Ratings: NFL Kickoff Game Between Patriots, Chiefs Slips From Last Year

Chiefs Patriots NFL kickoff game ratings
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The NFL kickoff game on NBC between the New England Patriots and Kansas City Chiefs was down in the overnight ratings compared to the 2016 season opener.

According to Nielsen data, the Patriots-Chiefs game averaged a 14.6 rating in metered market households. That is down approximately 12% from the 2016 game, which drew a 16.5 rating. This is also the second year in a row the opening game has been down, with 2016 slipping from the 17.7 rating drawn in 2015. The drop comes as ratings for NFL football were down last season to the tune of 8% per game on average.

The top local markets for last night’s game were, in order:

– Providence 35.6/55
– Kansas City 35.5/55
– Boston 35.0/59
– Denver 20.6/38
– New Orleans 20.4/29
– Norfolk 18.9/31
– Richmond 18.9/30
– Buffalo 17.7/30
– Milwaukee 17.2/28
– Seattle 17.1/32

It should be noted, however, that the 14.6 rating is the best metered-market household rating for any network telecast in three months.

In the Nielsen fast national numbers, the game is averaging a 7.2 rating in adults 18-49 and 20.8 million viewers. Due to the nature of live sports, those numbers will likely see greater than normal adjustment later today when the final totals are calculated.

Elsewhere on broadcast, “Big Brother” (1.8, 6.1 million) was up in both key ratings measures on CBS. “Zoo” (0.5, 2.8 million) also grew in both measures.

On ABC, the 8 p.m. episode of “Battle of the Network Stars” (0.6, 3 million) rose in both measures compared to last week, while the 9 p.m. episode (0.6, 2.4 million) dipped in total viewers. “The Gong Show” (0.5, 2.1 million) was down in the key demo at 10 p.m.

On Fox, “Beat Shazam” (0.8, 2.5 million) rose in the key demo. “Love Connection” (0.6, 2 million) was up in both measures.

For The CW, “Penn & Teller: Fool Us” (0.4, 1.4 million) was even, as was “Whose Line Is It Anyway” (0.3, 1.2 million).

As it currently stands, NBC won the night with a 6.7 and 19.6 million viewers. CBS was second with a 1.1 and 4.9 million viewers. Fox came in third in the demo with a 0.7, but fourth in total viewers with 2.2 million. ABC finished fourth in the demo with a 0.6, but third in total viewers with 2.5 million. The CW averaged a 0.3 and 1.3 million viewers.

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  1. The NFL has no choice now. The could have stopped the kneeling, but it really is a plantation. The slave masters must hold their tongue and let their chattel do their displays, otherwise they would have a Haitian Revolution, where the most prized colonial possession becomes a worthless hellhole overnight.

  2. James says:

    Our household will not spend another dime on NFL merchandise nor will we watch ANY game until the NFL wakes up and excessively fines any player disrespecting America by kneeling or showing political gestures during Our anthem. I will no longer promote the NFL by wearing anything related to their franchises. Anytime someone brings up the subject of football we will change the subject to the NFL’s acceptance of anti-American propaganda.

  3. Mike Clifton says:

    Because of the anthem protests and politics in the NFL games last season and this season I will only watch one game a week instead of five. I will only watch MY team whereas before I’d watch ANY NFL game that was aired 1 on Thursday, 3 on Sunday and 1 on Mondays. NFL needs to address the problem instead of denying that it exists. NHL has a lot less drama and all players stand and sometimes they have to stand for U.S. And Canadian anthems.

  4. pam says:

    i this the bashing of America by a few players turning public off, but media and the NFL will not accept that.

  5. Dscheffner says:

    Does anyone within the NFL hear the fans? We do will not watch players bring politics into the game. Fans watch game As a time out from everyday problems. Even the NFL commercial last season showed a father and his son driving in a car not saying much until they started to talk football. Fans do not want to see players kneeling instead of standing in front of our nations flag. Ratings will go up once the NFL decides and implements fines for those players kneeling on the ground instead of standing tall with their hands on their hearts during the national anthem. Wake up NFL. Last nights low ratings has everthing to do with respect of the flag and fans. Maybe if you offered money back to the fans for their tickets when a player takes a knee then the NFL and the teams will start to show some respect to the fans who fund them.

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