BET Hits Ratings Paydirt With ‘The New Edition Story’ Miniseries

The New Edition Story Ratings
Courtesy of BET

BET’s miniseries “The New Edition Story” got off to a gangbusters start Tuesday night. The network simulcast the premiere on sibling network Centric, and between them both, they pulled in 4.4 million pairs of eyeballs — 2.6 million of which were in the advertiser-coveted 18-49 demographic — for the two-hour installment.

BET attracted the lion’s share of the audience, with 4.2 million total viewers and 2.5 million in the demo. That overall 2.6 million figure in the demo translates to a 2.0 rating, outdoing most of the series on broadcast TV that night. On BET, it was the network’s highest-rated premiere in five years.

The miniseries charts the course of Ur-boy band New Edition from their humble Boston beginnings to global megastardom, detailing the controversy and personnel changes along the way, and ruminating on the ultimate cost of fame. The cast includes Bryshere Y. Gray, Elijah Kelley, Luke James, Keith Powers, Algee Smith, and Woody McClain as the adult members of New Edition. “The New Edition Story” is executive produced by Jesse Collins (“Real Husbands of Hollywood”) for JCE Films, a division of Jesse Collins Entertainment; directed by Chris Robinson (“ATL”) and co-produced by Brooke Payne, Ricky Bell, Michael Bivins, Ronnie DeVoe, Johnny Gill, Ralph Tresvant, and Bobby Brown.

The second installment of the miniseries airs Wednesday, Jan. 25 on BET, and will finish on Thursday, Jan. 26.

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  1. Donna Witten says:

    The BET special “New Edition” was Excellent. We enjoyed it immensely!! Viewed it every showing would definitely view again and the actors portraying New Edition were superb, fantastic, they were Awesome.

  2. Media says:

    BET continues Online and On-Air dominance and new audience reach. As other Networks are contracting BET’s core audience and ancillary penetration has only one peer in MSO, Satellite or Mobile demos and BET has 2.5 times the audience, even before their multiplex, multichannel, multiplatform properties. Then it goes to 5.4 times!!! Clearly the leader in their genre and pulling even further ahead, BET will be at a premium for their tent-pole and regular scheduled programming. With numbers like this and their clear dominance, BET will continue growth through 2017-2018 with impressive numbers that will have the P&G’s, FORD, YUM Brands, VERIZON’s and Coca-Cola’s vying for their valuable inventory across all their platforms. This year’s upfront in NY should have a higher attendance than ever with few properties offering their brand loyalty. A few agencies would be wise to mend bridges to keep their clients upfront with their most desired demographics. Inventory should sell-out at a rate 25 to 30 percent faster than last year.

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