Netflix’s ‘13 Reasons Why’ Is Most Tweeted About Show of 2017 (EXCLUSIVE)

13 Reasons Why Netflix
Courtesy of Netflix

Netflix doesn’t release ratings, but thanks to Twitter, we now have a sense of the popularity of “13 Reasons Why” — the streaming giant’s latest series is officially the most tweeted about show of 2017, thus far.

“13 Reasons Why” has amassed more than 11 million tweets since its launch on Mar. 30, according to Twitter data exclusively obtained by Variety.



TV Review: ‘13 Reasons Why’ on Netflix

The teen series, based on the YA novel of the same name, revolves around the suicide of a high school girl, Hannah, played by newcomer Katherine Langford, who co-stars with Dylan Minnette. The show is executive produced by multi-hyphenate superstar Selena Gomez, who happens to be the most-followed person on Instagram.

The Twitter boom has resulted in drastic growth for the cast members’ personal accounts. Christian Navarro, who plays Tony, had a mere 625 followers when the show premiered on Mar. 30 — now he has more than 85,000, marking a 13,263% jump. Likewise, Alisha Boe, who plays Jessica, jumped from around 600 followers to more than 56,000, and Brandon Larracuente, who portrays Jeff, grew from nearly 2,000 followers to over 90,000.

According to Twitter, the most tweeted about character is Hannah, then Clay, Jeff, Alex and Justin.

Langford has also attracted a giant Instagram following with 2.9 million followers, at the time this article was written. It’s unclear how many followers she had on the photo-centric platform when “13 Reasons Why” premiered, but sources close to Netflix say the growth is drastic.

Aside from its strong fanbase, “13 Reasons Why,” hailing from Paramount TV, is also a critical favorite. Variety‘s Maureen Ryan penned a column praising the series, titled “’13 Reasons Why’ Avoids TV’s Routine Exploitation of Dead Women by Forcing Us to Care.” In her review, she wrote that the show “is simply essential viewing.”

While “13 Reasons Why” is the top show on Twitter for the year, per research conducted by Twitter, the Netflix series is trailed behind by “The Vampire Diaries” at No. 2 and “The Walking Dead” at No. 3.

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  1. claireofnatureclan says:

    Suicide by heroin & death by porn: yes, I just lost my 27-yr-old sister & 64-yr-old father, respectively. If parents let their children leave their home, then they should, & must let them watch every moment of 13 Ways.

    It is HOPEFUL, and necessary to see what is actually plaguing us, this suicidal paradigm that children, teens and adults are steeped in. We are Nature. Love is at the root, and this brilliant brave show and cast show what is covering Love up, the veils, pain, layers and poison deeply burying the truth which connects us all in Love.

    Thank you all who care, all who see this, and those who made it real.
    Mahalo nui loa, thank you from the Heart,

  2. nerdrage says:

    Netflix allows parents to set four different maturity levels for profiles for their kids, teens being one of the levels. Interestingly, this show is labelled “TV-MA” which means it is NOT suitable for teens. But parents would be the best ones to judge whether their particular children can handle somewhat more mature content.

  3. Roger says:

    “Thirteen Reasons Why” was absolutely mesmerizing. I don’t normally binge watch TV episodes but I had to force myself away from the tube to get needed sleep after taking in an average four episodes a night. The show reveals how little parents know what’s going on in their child’s life. The show was especially poignant for me because my daughter experienced bullying in high school so bad that she did try to take her own life by swallowing a bottle of pills. Luckily she was rushed to the hospital and had her stomach pumped. That horrible experienced forever ended any future thoughts she might have had about ending it all.

    Highly recommended.

  4. Liz says:

    Creators and producers are reckless and irresponsible as this show could cause some people to suicide. Very dangerous.

    • Rebecca says:

      That’s bs and you know it. If anything, kids will understand that they can choose a different route than Hannah took. If they don’t understand that then their parents are not doing their job! And Netflix requires a credit card to watch, so it’s the parents who can keep their kids from watching it in their home.

    • JacksonM says:

      So are producers of police shows reckless because it could lead people to murder? Are producers of a show where a couple gets divorced reckless for causing viewers to get divorced?

      The only people who complain about television are parents who aren’t doing their job and count on tv to raise their children for them.

  5. Certainly proves #Bullying & #Suicide are an epidemic!

  6. lindsey says:

    twitter is lamestream. reddit is a much bigger/better community

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