NBC Could Shake Up ‘Today’ to Launch Megyn Kelly in Fall

Megyn Kelly
Billy Farrell/BFA/REX/Shutterstock

NBC’s plans for Megyn Kelly are starting to coalesce – and they could result in a rejiggering  of “Today,” the network’s venerable morning franchise.

NBC intends to launch a new daytime show featuring Kelly, the former Fox News primetime anchor who rose to fame by using her experience as an attorney to grill her guests, by fall, according to a person familiar with the matter. NBC has yet to decide upon a timeslot for the program, this person said, but is focusing most intently on either 9 a.m. or 10 a.m.

That means NBC could be willing to pre-empt an hour it currently devotes to its long-running morning franchise, “Today,” to make room for Kelly’s show. No decision has been made as to whether Kelly’s program would be branded as being part of “Today,” or would have its own distinct identification, this person  said.

Kelly is expected to join NBC News formally in May, this person said. She left Fox News Channel after wrapping a January 6 broadcast of her program there,”The Kelly File.”

NBC News declined to make executives available for comment. A spokeswoman for Kelly declined to comment.

The maneuver suggests NBC is hoping to use Kelly’s formidable presence to launch a new salvo in TV’s morning wars. The network had attempted to goose the fortunes of “Today’s” 9 a.m. hour by importing former “Access Hollywood” host Billy Bush last year, but his involvement with a salacious 2005 outtake from “Access Hollywood” involving President Donald Trump made his position there untenable. That hour has “long been a trouble spot for the franchise,” said a person familiar with the show, and the Bush controversy “did not help.”

Making it more competitive would help NBC compete with other popular mid-morning hours, including Disney’s syndicated “Live,” hosted by Kelly Ripa. That show last year generated some controversy of its own, after ABC announced in April that Ripa’s co-host, Michael Strahan, would move to “Good Morning America” on a full-time basis. Kelly has since worked with a rotation of celebrity co-hosts – including, on the day after the recent presidential election, Megyn Kelly.

If Kelly’s program ran at 10 a.m. this person said,  the occupants of that time slot, Kathie Lee Gifford and Hoda Kotb, would move to 9 a.m., along with their production staff. If the show runs at 9 a.m., production staff assigned to that hour would continue to work on it, this person said. The hosts of the current 9 a.m. hour of “Today,” Al Roker and Tamron Hall, would presumably continue with other duties they have with NBC News. Roker has been an integral part of “Today” for years, while Hall anchors a show on MSNBC and appears frequently in other parts of “Today.”

Launching Kelly’s new show within one of the hours currently housing “Today” could help NBC navigate what has long been a challenge in the TV business. As more Americans work, daytime series have become challenging to launch and maintain. Syndicated talk shows led by Anderson Cooper, Katie Couric and Meredith Vieira that launched in recent years all proved to be short-lived venture.

A Kelly show housed at 9 a.m. or 10 a.m. would have the benefit of appearing in an hour that NBC programs for many of its affiliates. Had the program been syndicated, NBC would have to work with dozens of stations across the U.S. to secure good timeslot placement for Kelly’s new effort.

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  1. digifan23 says:


    Look at CBS Let’s Make a Deal and The Price is Right are doing much better that The View or The Chew or the 3rd and 4th hour of Today ever will

    if she gets the 10 AM slot Let’s make a Deal will kick Megyn Kelly’s butt

  2. Janet says:

    Can’t stand her! She’s a turncoat and a liar!!

  3. Thomas Doolittle says:

    Oh my… the folks commenting here! Have a nice day😊!

  4. bobbielogan says:

    Why would you hire miss ” Jesus is white and so is Santa clause”. Makes you as stupid as she is.

  5. Bummed says:

    Bad move NBC. I have been a today show fan for years. Sorry but I will not be watching the third hour, will switch to another morning show.

  6. R. G. B. says:

    What little bit NBC still has to offer, Meg will destroy in a week! The only one that thinks she is cute, is herself – Her book is a waste of paper! Do you want to see cute gals and nice legs – – – Watch Fox News!

    • smj says:

      I agree, NBC is making a huge mistake hiring Megyn Kelly. I loved watching your news cast, unfortunately I will not be watching if Megyn goes on air. I do not see how anyone could have any respect for her. BIG MISTAKE!

  7. melinda harless says:

    If i wanted to watch MK I would have.Leave the Today show as is. I have no desire to see this woman and for a fact will be watching something else. what are you thinking? Does she have some dirt on you and is blackmailing you?

  8. Tim Johnson says:

    Tip to Savannah Guthrie: Watch Your Back !!!

    source: Michael Wolfe

  9. Myra K Reese says:

    If this woman is so smart why didn’t she run for president.

  10. Ezer Album says:

    Fox dodged a bullet when they unloaded her to NBC in a great con job. Sounds like she’s already spread her cancerous bad vibe there and she has yet to even show up on air.

  11. John dyer johnny.johnny says:


  12. Zander Sky says:

    Interesting how the Libs are now poaching conservative talent.

  13. Robin A. says:

    I don’t like her style and will not watch. NBC is desperate to get back to number 1 – it’s obvious and ridiculous.

  14. Chris Christie's Belt says:

    She got a few point for slapping Trump around, but she is still a racist and a disgrace to women.

  15. PUKE! Can’t stand Megyn Kelly. Won’t watch. She’s full of Herself.

  16. London Bridges says:

    Ha! I bet Megyn will be real popular with her fellow journalists at NBC….especially Matt Lauer…..NOT!

  17. sheila0405 says:

    Follow the money. NBC must have shown Megyn a bundle. Good for her.

  18. lulu says:

    She had a following at FOX News because viewers are faithful to Fox, not to her. Look at Greta Van Susteran. People are not following her to MSNBC because they don’t like MSNBC and will not change to that channel. Fox has not missed a beat without Megyn. Her names starts with “Me.”

    • London Bridges says:

      Tucker Carlson show at FOX is getting larger ratings than Megyn Kelly’s show did in the same time slot. Of course some of it is Bill O’Reillys’ spillover audience, but the fact is Tucker has got a larger audience than Megyn ever did. Megyn strikes me that she can be a real b*tch to work with, if the mood strikes her. Should be fun to see Matt Lauer and her in a power struggle.

  19. Susan Marmion says:

    I am looking forward to seeing Megyn. She is incredibly smart, beautiful & a great writer!! I can’t wait to see her in the NBC venue. Its the fresh look they need.

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