‘Marvel’s Iron Fist’ Was Netflix’s Most-Binged Drama Premiere

Marvel's Iron Fist

“Marvel’s Iron Fist” drew some of the most scathing reviews that any Netflix series has earned. But the critical dog pile apparently did little to dampen enthusiasm for the show.

The superhero drama’s March 17 premiere was the most binge-watched this year for a Netflix drama, according to data from research firm 7Park Data, which measures number of streams on subscription video services. The company found that 54.7% of “Iron Fist” streams on the premiere date were of episodes three or higher. The average hour-long show on Netflix has a binge score of 46.9%.

“Iron Fist” also accounted for 14.6% of all Netflix streams on March 17 — the highest percentage of any series premiere that 7Park measured, topping “Stranger Things” (4.0%), “Marvel’s Luke Cage” (12.8%), “Marvel’s Daredevil” Season 2 (13.8%), and “Orange is the New Black” Season 4.

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“The relationship between critic reviews and mass appeal has always been a complicated one,” said 7Park Data senior analyst Christopher Coby. “Consider the ’70s, ’80s, ’90s and the long list of shows with top audience numbers but few Golden Globes or Emmy’s to show for it. The actual streams data tells us that what critics consider the best shows and what streaming viewers consider the best are sometimes two very different things. ‘Marvel’s Iron Fist’ is a case in point.”

Produced by Marvel Entertainment, “Iron Fist” tells the story of Danny Rand, an heir to a lucrative business empire who fights crime as the Iron Fist. The series is based on the classic Marvel Comics character.

Leading up to its premiere, “Iron Fist” drew near-universal scorn from critics, earning a 37 score on Metacritic and a 17% on Rotten Tomatoes — the lowest score of any Marvel show on either review aggregator. In her review for Variety, Maureen Ryan wrote, “The action scenes lack spark, snap, and originality. None of the flat, by-the-numbers characters makes any lasting impression. And as origin stories go, the tale of Danny Rand (Finn Jones), at least as rendered by this creative team, is about as exciting as a slice of Velveeta cheese left out in the sun too long. “

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  1. Danny says:

    OMG people. what did u like?! the shitty acting, the bad fights ? the all over the place plot??? The dude who master his feeling fir 15 tears and cant keep it togther for 5 min? They could not have made a worst show if they tride.

  2. Nisan says:

    I can honestly say, I really enjoyed Iron Fist. Binge watched over 2 days and some things were repetitious but otherwise, LOVED IT. Danny was definately corny as Iron Fist, Iron Fist should never get beat up by lessers, but I noticed in superhero movies, the hero gets beat up alot pretty much. Anyway, sorry line was good,

  3. Sera27 says:

    I loved Iron Fist and it’s appeal is really the fact that some of us just love Marvel comics. I never knew of the Iron Fist as a Marvel comic but I hope season 2 comes out because I’ve binged watched the whole show on Netflix. Critics aren’t always the best. The facts speak for themselves and even if the show wasn’t perfect I loved the characters. Even if the acting could be improved, Danny was real. His essence is beautifully depicted in this story by the actor and so relatable in many ways. I can’t wait for more!

  4. Renaldo says:

    i dont see much of why the critiz are attacking this show it was really good for me there was good fighting although can be better might not have been on daredevils level but was close all in all good enough to keep me hocked. the whole story was spot on for me they didnt take it too far with the whole kun lun and the hand ordeal and i think they made it more realistic in a way. i see alot more positive reviews from people who watched it so dont know why critz are attacking a good series Oo

  5. My wife and I are enjoying the show! In fact I like it a LOT more than Daredevil, Luke Cage or Jessica Jones! This article proves that my wife and I are not alone. Who cares about critics? The ONLY thing that matters is what viewers and fans think. Hopefully, Netflix and Marvel will do a Season Two.

  6. Paula says:

    I enjoyed Iron Fist a lot, It’s not the best superhero show but it’s not bad. It’s easy to watch and I had a good time.

  7. Robert J Lafayette says:

    The Iron Fist

    It’s as if the pundits are once again predicting Donald Trump could never win the presidency.

    Pundits hate it.

    I for one found this show to be tremendously tasty cotton candy for the brain.

    Plus, The Iron Fist is a Marvel Comics character.

    It’s not such a bad show if you would enjoy this kind of fiction.

    I certainly enjoyed it.

  8. S.Miller says:

    I really enjoyed Iron Fist, I binged the whole series over a 2 day period. I liked how the relationship dinamics kept changing.

  9. It’s a much easier watch than the other shows. Yes it can be better. But there’s a BIG difference between a terrible show and an average one. The critics went after it like it was was just awful, as opposed to just average.

  10. I totally enjoyed it! Lots of fun and better quality than anything on CW (And I like those shows). Writing and the script is definitely lacking but still fun. Looking forward to The Defenders & S2 of Iron Fist. Although I’d prefer they did a Heroes For Hire instead of a Luke Cage and Iron Fist S2 or at least do that first and then the season 2.

  11. Sandy Gordon says:

    I watched it through episode six so far. I want to see S2 because it definitely needs improvement. The writing has to improve but I’m willing to wait and give it a chance.

  12. James Wooten says:

    Just goes to show that people don’t listen to the critics, I thought it was so so but still better than anything on regular Television.

  13. Marvel Addicted says:

    I got to the 4th episode and couldn’t watch it anymore. It was awful, starting with the lead actor and then the writing. Netflix disappointed me on this one. I really liked Jessica Jones, Luke Cage and Daredevil. I am also looking forward to the others.

  14. tog says:

    I did binge it. I would like to see a S2. Show still needs a ton of improvement as critics have said. All valid criticism.

  15. Foxgardens says:

    We binge watched it just to get it out of the way ready for The Defenders. As opposed to, say, daredevil, which er watched one episode per night because we wanted to savour it.

  16. Lynn says:

    We watched it before ever hearing about the bad reviews and thought it was great! But I rarely like what the critics like anyway.

  17. “According to data from research firm 7Park Data” basically makes the headline unverified and is the definition of alternative facts (the way the headline is written). Nice one, PR team… Stealing some moves from the Trump administration.

  18. PK says:

    So…people actually liked it, enough to keep watching past the first few episodes. I’ll admit it was a little flat at times, but certainly not as bad as critics made it out to be. Why the disconnect between the critical review vs. viewer review? If you’ve read the critical reviews, episode-by-episode, that disconnect is even more prominent. Even critics aren’t immune to the hive mind, apparently.

  19. Fred says:

    I’m a fan of Marvel Agents of SHIELD. I watched the first 3 seasons on Netflix (after watching most eps live on ABC over the years) and S4 on ABC this season. Rotten Tomatoes rated S3 and S4 100%. But no word about renewal. I’m sure Netflix ordered another season of Iron Fist given those binge numbers. But ABC relies on advertisers.

  20. ops.
    we fans liked it, deal with it.

  21. Matt says:

    Critics are useless, they are overpaid, overrated, pretentious a-holes who live in a bubble and are out of touch with the public. I can form my own opinions thanks, don’t need some idiot telling me what to watch.

  22. Matt says:

    I was speaking in general, could care less about the quality of the show since I’m not a fan of superhero crap but goes to show a critic’s review doesn’t mean sh-t.

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