Geoffrey Rush as Albert Einstein: Nat Geo Channel Releases Super Bowl Spot for ‘Genius’ (Watch)

Watch 'Genius' Trailer: Albert Einstein Plays
Courtesy of National Geographic Channel

National Geographic Channel is getting a big sendoff for “Genius” with a promo spot to air in Sunday’s Super Bowl.

The 10-episode limited series from Imagine Television and Fox 21 Television Studios is set to premiere April 25. Geoffrey Rush stars as famed physicist Albert Einstein in the bio-drama based on the biography by Walter Isaacson, “Einstein: His Life and Universe.” The Super Bowl placement underscores the importance of the series to Nat Geo, which is controlled by 21st Century Fox. “Genius” is designed to be a recurring anthology vehicle for Nat Geo, with each season focusing on an influential thinker or innovator.

The spot features Rush playing violin, a favorite pastime of Einstein’s. In a nod to this year’s Super Bowl halftime performer, the music segues from Bach and Mozart to an unusual arrangement of Lady Gaga’s “Bad Romance.” The spot will air immediately after the halftime performance, Nat Geo said.

The spot was shot in Prague earlier this week and helmed by Ivan Zachariáš for McCann New York.

“We wanted to create a beautiful commercial that was true to the character of Albert Einstein,” said Eric Silver, McCann’s chief creative officer for North America. “We knew Einstein frequently played violin as a brainstorming technique. The timing of our placement immediately after Lady Gaga’s halftime performance felt like serendipity, giving us the perfect platform to bring the adored physicist to life in a memorable way.”

“Genius” marks one of four spots for Imagine TV-produced series that are getting a Super Bowl berth. Promos for Fox’s “Empire,” “Shots Fired” and “24: Legacy” will be featured during the telecast, while “24: Legacy” will premiere on the heels of the post-game show.

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  1. Xinhang Shen says:

    Unfortunately, “Genius” is no longer a real genius because Einstein’s greatest “contribution” to science – the relativity theory is turned out to be a completely wrong theory which has misled the entire world for more than a century and caused a loss of trillions of dollars and efforts of generations of physicists in the world.

    See “Challenge to the special theory of relativity” March 1, 2016 Physics Essays. The most obvious and indisputable evidence disproving special relativity is the absolute time shown by the universally synchronized clocks on the GPS satellites which are moving with huge velocities relative to each other (see Wikipedia on GPS: The GPS concept is based on time and the known position of specialized satellites. The satellites carry very stable atomic clocks that are synchronized with one another and to ground clocks.) while special relativity claims that time is relative (i.e. different on different reference frame) and can never be synchronized on clocks with relative velocities.

    Time is absolute and universal. All relativistic spacetime based physics theories are wrong and must be abandoned. Einstein should no longer be worshiped as a genius or the smartest physicist in history.

    • TL;DR: “The engineers who designed the GPS system included these relativistic effects when they designed and deployed the system. For example, to counteract the General Relativistic effect once on orbit, they slowed down the ticking frequency of the atomic clocks before they were launched so that once they were in their proper orbit stations their clocks would appear to tick at the correct rate as compared to the reference atomic clocks at the GPS ground stations. Further, each GPS receiver has built into it a microcomputer that, in addition to performing the calculation of position using 3D trilateration, will also compute any additional special relativistic timing calculations required “

      • Xinhang Shen says:

        No, it is not correct! If you knew special relativity, you would not believe that the relativistic effects of special relativity could be corrected because they are relative but the corrections performed on the clocks on the GPS satellites are absolute. After all the corrections, the clocks are universally synchronized (not only relative to the ground clocks but also to each other) which directly disproves special relativity that claims time is relative and can’t be synchronized on clocks with relative velocities.

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