Playtime Bows TV Division at Mipcom; Appoints Virginie Boireaux to Run TV Sales, Acquisitions

Officially launching its TV division at Mipcom, Paris-based company Playtime (formerly Films Distribution) has appointed Virginie Boireaux as head of TV sales and acquisition.

Boireaux, a former senior sales manager at Twentieth Century Fox, will be responsible for developing new business opportunities with European TV producers and international buyers at Playtime.

Boireaux will be working closely with Playtime’s executive board, overseeing acquistions, coproductions and sales of TV programming.

After graduating from La Sorbonne university and the business school EM Lyon, Boireaux started her career as sales exec at Cyber Group Studio, then joined AB International Distribution as Sales Manager. She moved to Twentieth Century Fox as Senior Sales Manager, handling the Studio’s content distribution as well as the formats adaptation for European countries from the Paris office.

“(Boireaux) will be spearheading the new direction taken by our company in the past few months. She is a respected professional that undertands the changes taking place in the market place, a true asset for us and the TV producers already working with us,” said Nicolas Brigaud-Robert, who co-presides and runs the company with François Yon and Sébastien Beffa.

Boireaux, meanwhile, described Playtime as a “reference in the film industry for the diversity and quality of its line-up.”

“Creating a TV department in this environment, combining Playtime’s ressources and today’s opportunities in the TV industry is a challenge I am very excited to take up,” said Boireaux.

Playtime’s TV line-up will consist of five to six new acquisitions and coproductions per year, and will comprise French and European projects.

One of Europe’s leading international sales companies, Playtime’s recent movies include Cannes’s Grand Prize winning film “120 Beats Per Minute,” directed by Robin Campillo, as well as Laszlo Nemes’s “Son Of Saul,” which won Cannes’s Grand Prize and the foreign-language Oscar.

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